This Saturday, a one-hour TV special on the O’Neill Coldwater Classic will air on NBC as part of the Red Bull Signature Series at 3:00pm ET/12:00pm PT. Since its inception in 1987, the O’Neill Coldwater Classic has been center stage for some of the world’s best surfing talent. The cold, rugged conditions, arena-like setting and local pride surrounding the famed Steamer Lane break has become legendary.
Previous winners include Santa Cruz locals Kieran Horn, Adam Replogle, Peter Mel and Nat Young, legends like Martin Potter and Tom Curren, and current World Tour standouts Joel Parkinson, Jordy Smith, Matt Wilkenson and Miguel Pupo. The event, a World Surf League (WSL) Men’s Qualifying Series (QS), runs three consecutive days during a holding period in the Northern California city of Santa Cruz. This year’s event boasts a $50,000 prize purse and 1,500 points up for grabs amongst 96 surfers hoping to qualify for the 2016 World Tour.
Sal Masekela, the definitive voice in action sports, hosts the Red Bull Signature Series show that is now in its fourth year on NBC. The O’Neill Coldwater Classic is brought to a national NBC audience in partnership with GoPro, Samsung, Polaris RZR and Pennzoil Synthetics.
For a preview of what fans can expect to see on NBC click here.
About The Red Bull Signature Series:
The Red Bull Signature Series is the most progressive action sports property in the world, featuring best-in-class events such as Frozen Rush, Hart Lines, Joyride, Rampage, and Volcom Pipe Pro. These events represent a collection of the most innovative snowboarding, surfing, mountain biking, skateboarding, motorsports and BMX events, on custom courses inspired by the athletes themselves. Red Bull Media House and the NBC Sports Group showcase this world-class property of action sports events all year long on NBC through state-of-the-art production and storytelling. For more information, please visit www.redbullsignatureseries.com. Be sure to follow the Red Bull Signature Series on Facebook and Twitter for updates.
About O’Neill:
O’Neill, the original California surf, snow and lifestyle brand, was founded in 1952 when a young man named Jack O’Neill took his unstoppable passion for surfing and used it to battle Mother Nature. Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. From the first neoprene surf wetsuit and board leash to the world’s first stitchless boardshorts. O’Neill will always be committed to growing its reputation as one of the world’s leading youth lifestyle brands based on being the First Name in the water.
While many things have changed since those humble beginnings, Jack’s initial vision of producing functional and innovative board riding products continues to lie at the core of everything the company does. O’Neill’s core values — innovation in style and technology — have seen the brand devote itself wholeheartedly to the evolution of the action sports lifestyle. From the first ever neoprene wetsuit and leash, to the world’s first stitchless boardshorts and range of groundbreaking wearable electronics, O’Neill’s progressive spirit will always drive the company forward. For more information, please visit us.oneill.com/shop/wetsuits.
About SURFER:
In 1960, SURFER Magazine began as the original. After a long history of delivering provocative and insightful editorial features, revealing interviews and award winning state-of-the-art photography, SURFER remains the authoritative voice of the surfing world and thus earned the moniker “the bible of the sport.” The SURFER brand has also grown to include Surfermag.com, Fantasy Surfer, and the SURFER message boards. All of these assets combine to make the SURFER network the most current and reliable channel of information to the surf community. The magazine is published by TEN: The Enthusiast Network, which reaches more than 149 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. To learn more, visit surfermag.com.
About TEN: The Enthusiast Network:
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, MOTOR TREND OnDemand subscription video on-demand service, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
