This October, Grizzly Griptape (iconic California skate lifestyle brand) and PacSun are teaming up for a collaboration inspired by Paramount Pictures’ fan-favorite film, “The Bad News Bears.” PacSun will launch a collection of baseball themed apparel and accessories taking cue from the film’s themes, quotes, images and most memorable moments.
Inspired by Grizzly’s bear logo and iconic imagery from “The Bad News Bears,” the line features an official Louisville Slugger® baseball bat, baseball jersey, baseball hat, sweatshirt and tee shirt. All items will retail between $32.95 and $79.95 and are available exclusively in PacSun stores and online at www.pacsun.com starting October 17th.
“Teaming up a true classic film property such as ‘The Bad News Bears’ with lifestyle brand Grizzly Griptape and top retailer PacSun is a home run,” commented LeeAnne Stables, President of Worldwide Marketing Partnerships & Licensing at Paramount Pictures. “This is a really smart, fun collaboration that will appeal to baseball and skate fans on the field or on the street. Fans will love the clever creative angle of the collection.”
“’The Bad News Bears’ is a staple on every sports fan’s must-see movie list. Partnering with the film and Grizzly Griptape – which incorporates an athletic feel into a part of its product offering each season – is a grand slam,” said Richard Cox, Men’s Buying Director for PacSun. “It is an honor for PacSun to be associated with such a classic.”
“I always loved how ‘The Bad News Bears’ showed the fun side of baseball, which is exactly what I love about skateboarding. It’s all about the fun!” said Torey Pudwill, founder of Grizzly Griptape. “When the Grizzly Gang and the Bad News Bears collaborate, you can bet we are going to throw the heat!”
Fans can stay up-to-date on the collection by following both PacSun and Grizzly Griptape brands’ official social media channels: PacSun Facebook: www.facebook.com/pacsun, Twitter: @PacSun and Instagram: @PacSun Grizzly Griptape: Facebook: www.facebook.com/grizzlygriptape, Twitter: @grizzlygriptape and Instagram: @grizzlygriptape, Snapchat: @GrizzlyGrip01
About Paramount Pictures
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About PacSun
Pacific Sunwear of California, Inc. and its subsidiaries is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of September 8, 2015 the Company operated 609 stores in all 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.
About Grizzly Griptape
Started in 2001 by Professional Skateboarder Torey Pudwill, Grizzly Griptape has grown to become one of the most recognized brands in the skateboarding industry. Torey was around 12 when his father made the design of the signature Grizzly Griptape bear logo. For the next few years Torey would personally hammer out the bear logo from each sheet of grip in his garage. He would then package and sell it to the local skate shops. To bring Grizzly Griptape products to the world market, in 2010, Torey teamed up with his good friend Sean Apgar along with Nick Tershay of Diamond Supply Co. In January 2015, Grizzly Griptape became a stand-alone brand run by and for skateboarders. On February 21st the Grizzly Griptape Flagship store officially opened for business.
