Today PacSun announces that they have teamed up with ME to WE to amplify their ongoing support for the social enterprise’s programs committed towards global change. On WE Day California (April 7th) PacSun will triple their ongoing contributions on every purchase of ME to WE products sold in-store and online in support and in celebration of WE Day in California.
WE Day celebrates youth who are making a difference in their local and global communities by combining the energy of a live concert with the inspiration of incredible stories of leadership and change. This stadium-sized event welcomes tens of thousands of young leaders to celebrate the power of community service, and brings together world-renowned speakers and youth mentors (including PacSun CEO Gary Schoenfeld), and celebrated performers. You can’t buy a ticket to WE day – you earn it by taking part in one local and one global action.
“I’m personally thrilled to be a part of the WE Day celebration and about our continued support of Craig and Marc Kielburger on their incredible movement,” said Gary Schoenfeld, President and Chief Executive Officer. “We are so proud that sales of ME to WE through PacSun have directly contributed to the employment, education and medical services of people in need, and we look forward to our continued partnership as well as to creating significant global change.”
Two and a half years ago, PacSun teamed up with ME to WE, working directly with women in Kenya to create an exclusive line of handcrafted jewelry. Each handmade item empowers these women to bring back sustainable income for their family and community. Every ME to WE product purchased at PacSun helps change the life of a family or child in a developing community overseas by delivering essential resources that work to break the cycle of poverty and create real, lasting change.
Through an expanded assortment of ME to WE branded fashion knits, accessories, and a complete line of essentials, the sales of ME to WE products sold exclusively at PacSun have contributed to the employment of 1,700 women, provided 7 million gallons of water and have made 1.4 million impacts including providing education and medical services to the Free The Children charity.
WE Day California takes place at The Forum. Inglewood, CA on April 7, 2016. For more information visit WEDay.com
About PacSun:
Pacific Sunwear of California, Inc. and its subsidiaries is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of September 8, 2015 the Company operated 609 stores in all 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.
