With changing times and trends, Penny Skateboards announced Jeff Goforth as the new Global Brand Manager, who has set his sights on expanding the brand far past the skateboarding community.
As an accessory, workout, or mode of transportation– the iconic 22” plastic skateboard brand is taking a new direction, and tapping into a range lifestyles, from fashion and music, to travel and adventure.
The brand recently unveiled a new website for a more modern approach to appeal to the millennial shopper with links to purchase direct via Instagram and access to its lifestyle content including videos and blog posts.
Goforth comes with prior experience as the global skate manager at DC Shoes.
