Reef, the global surf lifestyle leader, is pleased to announce David Schultz as the new Vice President of Sales. David will lead the US, Asia Pacific and Central American regional sales teams.
“We are excited to have Dave join the Reef team,” says Roger Spatz, Reef Brand President. “His ability to build strong selling organizations that work in a disciplined way will ensure maximized partnerships with customers. Furthermore, he has shown that he can build strong product, marketing and operational partnerships.”
Prior to joining reef, Schultz worked as VP of sales at SKLZ and Timex. He has over 19 years of strategic planning, global sales leadership experience and tactical partnership building.
Growing up in California, Schultz is very familiar with the surf industry. “I grew up surfing in Huntington Beach and shopping at core surf shops where many of my friends worked. After watching the brand evolve over the last decade I’ve spent in the sport industry, I’m humbled by the opportunity to represent a truly authentic and timeless brand,” says Schultz. “I look forward to building on a strong foundation, providing exceptional service to our retail partners and delivering products consumers love to wear for many years to come.”
For more information about Reef, please visit reef.com.
ABOUT REEF
Reef is the surf lifestyle leader that encourages your journey of discovery. Rooted in California surf culture since 1984, our purpose is to provide premium, comfortable, and innovative products in a sustainable manner.
