Manhattan Beachwear, a designer and manufacturer of women’s swimwear, activewear and resort wear has named Renee Borsack as Director of Marketing and PR.
Renee brings more than 25 years of Marketing and Public Relations experience that spans across luxury wholesale, retail, and financial services. She started her career working for iconic brands – Ralph Lauren and Louis Vuitton. Prior to joining Manhattan Swimwear, Borsack was Director of Brand Marketing for Experian Consumer Services as well as Director of Marketing and PR at St John Knits.
Based in Cypress and reporting to Brenda West, President of Manhattan Beachwear, Renee is an innovated leader with the vision to grow brand presence across multiple channels. She will be the key driver of strategic marketing for their proprietary brands; La Blanca, Bikini Lab, Maxine, 24th & Ocean, Pink Lotus and Green Dragon as well as their licensed brands which include Polo Ralph Lauren, Lauren Ralph Lauren, Chaps, Trina Turk, Trina Turk Recreation, Nanette Lepore, Kenneth Cole New York, Kenneth Cole Reaction, Hobie, Lucky, and Sperry.
“Renee’s leadership abilities and experience of successfully implementing large scale marketing initiatives means that we are ideally positioned to meet the evolving demands of our brands,” said Brenda West.
Mrs. Borsack adds, “I have enormous respect for the Manhattan Beachwear team and look forward to contribute to the company’s continued success and leadership.”
With a track record of developing and executing marketing strategies, Renee is the ideal leader to guide new programs for the next phase of Manhattan Beachwear’s evolution.
About Manhattan Beachwear
Manhattan Beachwear ranks among the world’s largest providers of women’s swimwear serving retailers from Mass Merchants to Luxury channels. The company supplies a portfolio of growing proprietary brands including La Blanca, Maxine, 24th & Ocean, Bikini Lab, 2 Bamboo, Green Dragon and Pink Lotus. Licensed brands include Polo Ralph Lauren, Lauren Ralph Lauren, Chaps, Trina Turk, Trina Turk Recreation, Nanette Lepore, Kenneth Cole New York, Kenneth Cole Reaction, Hobie, Lucky, and Sperry. Manhattan Beachwear is also in private brand partnerships with some of the largest retailers in the world. Manhattan Beachwear is headquartered in Cypress, CA. For more information, please visit www.mbwswim.com.
