American artist, Tahiti Pehrson, and global lifestyle fashion and accessory brand, RVCA, have collaborated for the first time to design a capsule product collection for women available now.
Northern California based artist, Tahiti Pehrson, has been creating geometrical hand cut paper layered into three-dimensional structures for fifteen years. His work has been featured in numerous group and solo exhibitions, including the ICA San Jose “Variations & Betwixt” Window Installation in 2014, the S.F. Art Commission “Sea of Love” installation, curated by Triple Base and the solo show “Connectivity” held at the Salon 91 Gallery in Cape Town, South Africa. In 2015 Tahiti’s work was also included in the Facebook Permanent Collection.
“I started making cut-paper work after experimenting with painting, graffiti and stencils. I chose paper because it was inexpensive and easy to manipulate. During the past ten years I have tried to push the scale and detail in the work as well as to experiment with the crafting process and take this opportunity to test my own limits. The new projects I’ve been working on involve transferring the cut-paper work into different scales and materials, including aluminum, acrylic and fabrics,” explained Pehrson.
Available on RVCA.com now, the collection consists of five tops, one dress and a beach towel featuring Pehrson’s designs. Using sweater knit patterns, burn out jerseys and laser cut fabrications these pieces feature layering and texture mimicking Pehrson’s three-dimensional structures on fabric for the first time. Link to collection lookbook here, which was shot by Olivia Malone.
“Tahiti Pehrson is an amazing paper-cutting artist who does large-scale installations. For this season and for the first time, we’re translating his art onto garments,” said Anya Violet, RVCA Women’s Design Director. “The laser cut detail on some of the pieces mimic his paper cut art, and we kept almost every piece grounded in white and very clean and minimalistic to really allow the garments to be a canvas for his artwork,” Violet continued.
The collection launches alongside Pehrson’s Inspired By…video, which is part of RVCA’s global campaign, Inspired By…The campaign celebrates the creative greatness of the brand’s advocates and is portrayed through the Inspired By Series, a video storytelling platform on RVCA.com that gives further insight into their unique talents and personalities. Each month three to four advocates are featured in their own video sharing what inspires them. Link to Tahiti’s Inspired By…video here (courtesy of David Nicholson, Camen Hodges and Simon Weller).
Additionally, Pehrson’s show, Intersection, is on display until August 18th and open to the public at RVCA’s VASF Gallery in San Francisco. His work for this instillation are hand-cut out of 100% cotton turned into three-dimensional forms that interact with light and shadow.
About Tahiti Pehrson
Tahiti Pehrson (born in Santa Rosa, California, 1972) is an American artist based in Nevada City, California. He studied painting and other art related subjects at the San Francisco Institute of Art. He has been creating geometrical hand cut paper layered into three-dimensional structures for fifteen years. His work has been featured in numerous group and solo exhibitions, including the ICA San Jose “Variations & Betwixt” Window Installation in 2014, the S.F. Art Commission “Sea of Love” installation, curated by Triple Base and the solo show “Connectivity” held at the Salon 91 Gallery in Cape Town, South Africa. In 2015 Tahiti¹s work has also been included in the Facebook Permanent Collection. The K. Imperial Gallery in San Francisco, the Salon 91 Gallery in Capetown, South Africa and the Joseph Gross Gallery in NYC, NY currently represent Pehrson.
About RVCA
RVCA is the brainchild of company Founder and President, PM Tenore. Transcending the boundaries of traditional action sports apparel, RVCA is a design-driven lifestyle brand free from passing trends.
Established to promote the genuine integrity of RVCA’s subcultures while simultaneously giving back to the community, RVCA in essence is redefining the way the market views art and fashion as represented through the balance of opposites and how they coexist: water, oil; air, land; destruction, industrialization; art, science; foreign, domestic; order, chaos; past, present. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community. www.rvca.com
