SAXX is thrilled to announce they have added two industry veterans to their leadership team. Adrienne Moser joins SAXX as VP of Product and Kathleen McNally as Creative Director. Along with the growth of their team, SAXX plans to expand their presence in the US with a satellite office in Portland, Ore. The company’s personnel has grown by 250% in the past two years and they plan to continue to increase staff numbers in 2016 to match rapid growth.
Adrienne Moser, a current board member, will be moving over to lead the SAXX product engine effective immediately. She will manage and provide leadership on merchandising and design as well as oversee all product development, production and sourcing. Adrienne brings over 25 years of senior executive experience running apparel product operations, most recently with Columbia Sportswear. She also led the product team at Patagonia for over 14 years and worked in other key executive roles at Nau and LaCrosse.
“Adrienne’s proven leadership, apparel, product know-how and approachable collaborative management style is exactly the type of leadership we need to continue to accelerate the SAXX brand,” said CEO Tim Bartels. “With Adrienne’s guidance, we are already well into our planning process for Spring 17 with a ton of new and fresh product concepts that will be coming to market.”
“After a year and a half on the SAXX Board of Directors I am thrilled to be focused 100% on growing this incredible brand through the delivery of innovative, premium products that deliver on the perfect blend of style and performance,” Moser said. “The SAXX consumer is passionate about the brand and I am excited to be a part of the team that builds on the incredible success we have had to date.”
Kathleen McNally brings more than 25 years of creative design management in the active sport and fashion industries at global powerhouses like Nike and Columbia, and has also worked on emerging companies and start ups like Lucy.
“With a career focused on creative direction and product designed with the consumer always front and center, I am psyched to join the SAXX team,” McNally said. “I look forward to bringing our promise of extraordinary comfort to as many guys as possible, through progressive design, innovative thinking and a massive dose of fun and energy.”
“In 2006 we launched one of the most compelling and disruptive designs in men’s underwear, in bringing Kathleen’s creative design talent to our brand full time we will continue to elevate SAXX as we build our core business and expand into new category extensions,” Bartels said.
SAXX will also expand its presence in North America by opening a merchandising and design satellite office in Portland, Oregon in the first half of 2016.
About SAXX Underwear Co.
A subsidiary of No Limits Sportswear Inc. and based in Vancouver, Canada, SAXX manufactures innovative, life changing underwear. Combining several key innovations and built on the foundation of its patented internal mesh panels, SAXX offers a new level of comfort and performance in men’s underwear. For additional information on SAXX Underwear Co. please visit saxxunderwear.com
