SAXX Underwear is proud to announce they are teaming up with professional basketball player Kevin Love. The forward is a three-time All-Star and Olympic gold medalist who holds the NBA’s longest standing streak for recording double figures in consecutive games. As Love embarks upon another season to bring an NBA championship to Cleveland, he will be featured in SAXX Underwear’s 2016 global brand campaign and collaborate on product development and design.
“First, SAXX underwear are the most comfortable lifestyle underwear I’ve ever worn,” said Kevin. “I’m happy to be with a brand that is made for guys that lead casual, active lives, and I am looking forward to growing the relationship.”
“Kevin is a world-class athlete with a relentless drive to succeed, exemplified by both his achievements on and off the court,” said SAXX CEO Tim Bartels. “He is also passionate about living the active lifestyle that SAXX embodies. As our brand continues to expand its global reach, we are excited to welcome Kevin to the SAXX family.”
Since the first production run of 200 pairs, SAXX is now sold in over 1600 retailers across Canada and the United States and is planning for global expansion in the near future. The addition of Kevin Love is another step in the SAXX commitment to making the most innovative men’s underwear for active consumers. Look for new Kevin Love + SAXX design collaborations in 2016.
About SAXX Underwear
Developed by an athlete and avid outdoorsman, SAXX Underwear Co. was founded with a mission to revolutionize the core staple of every man’s wardrobe. The company has since grown into an industry leader by creating the most comfortable, design-driven gear.
A subsidiary of No Limits Sportswear Inc. and based in Vancouver, Canada, SAXX manufactures innovative, life changing underwear. Combining several key innovations and built on the foundation of its patented internal mesh panels, SAXX offers a new level of comfort and performance in men’s underwear.
Since 2006, SAXX has carefully crafted products with the best materials and workmanship, each piece designed from the ground up with a sense of adventure and performance. As it expands its operations in North America and globally, SAXX continues to defy convention by pushing the boundaries every day in its pursuit of making truly life changing underwear.
For additional information on SAXX Underwear Co. please visit saxxunderwear.com
About Kevin Love:
Putting the entire NBA on notice with his consistent record-breaking performances, 6’10” (3x) NBA All-Star Kevin Love continues to prove that he is the real deal. Reaching career highs in assists and points per game in 2013-2014, the Cavaliers power forward also boasts a competitive low-post game and the versatility to pose a threat from the perimeter, as evident by record-breaking streak of 53 straight double-doubles.
Love took his game to new heights on Nov. 12, 2010, against the Knicks, becoming the 19th player ever to record a “30-30” (30 points and 30 rebounds) in a single game, when he had 31 points along with a career-high 31 rebounds. Love also made history as the first player to record a 30–30 game since Moses Malone in 1982.
In addition to his stellar play on the court, Love’s personality has deemed him a media and fan favorite off-the-court. Follow him @kevinlove on Twitter and Instagram.
