SnowSports Industries America (SIA), the snow sports industry’s member-owned trade association, is pleased to announce the instatement of Nick Sargent as SIAPresident. Sargent, who joined the organization in August 2015 as SIA’s incoming President, has spent the last five months working alongside exiting President David Ingemie.
“Nick holds a background in all aspects of the snow sports industry, which has proved to be extraordinarily beneficial in helping to strategize future growth,” said Bob Gundram, chair of SIA’s Board of Directors, and CEO of C3. “I look forward to seeing Nick utilize his passion and expertise in leading the organization and industry.”
Prior to beginning his transitional role as SIA’s incoming President, Sargent led partnership marketing initiatives for Burton Snowboards as Vice President of Global Business Alliance, where he grew the brand’s globally recognized partner portfolio while expanding its global alliances. Outside of Sargent’s proficiency of the industry’s business, he is deeply rooted in the snow sports community, having developed a passion for all snow sports disciplines at a young age.
“I’m honored and excited to formally step into the role of SIA President and join an incredibly enthusiastic team of people committed to progression,” said Sargent. “There is so much room for growth in our industry, and I’m thrilled to come on board at such a pivotal moment in the business.”
Sargent’s first step in evolving the organization’s support of the industry was made in December, whenSIA announced its plans to reinvent the Snow Show. Under Sargent’s lead, the 2017 SIA Snow Show dates will be shifted to the first Tuesday of December, transforming the Snow Show into the industry’s only international preview show.
Moving forward, Sargent will use his expertise in the business behind the snow to continue to connectSIA’s growing network of brands and products to snow sports retailers and connoisseurs and utilize SIA’s unmatched data and research. Additionally, Sargent will focus on expanding SIA’s support and leadership position, driving industry growth 365 days of the year.
Immediately following the SIA Snow Show and On-Snow Demo, Sargent will assume the role of President in SIA’s Washington, DC headquarters.
About SIA
Celebrating its 60th anniversary in 2014, SnowSports Industries America (SIA) is a non-profit trade association with a long history of working to support the snow sports industry. SIA works year-round with snow sports suppliers, retailers, resorts, reps and service providers to develop products and programs for their individual and collective businesses all with the mission of growing participation, participants and retail sales. SIA also produces the largest trade show globally exclusive to snow and offers targeted insight, trends, and data through its research. Member-owned and industry-inspired, SIA is based in the Washington, DC Metro-Area with offices in CO, OR and RI.
