Happily continuing their long-standing partnership with NASCAR driver Dale Earnhardt Jr., SPY® will expand upon the popular Dale Earnhardt Jr. 88 Collection to include his latest signature sunglass, the Dega. Inspired by auto racing and developed to complement the style of the everyday modern American, the Dega is constructed from virtually indestructible Grilamid® and features SPY’s Happy Lens™ technology, pin hinges, custom metal logo detailing on the temple, Dale Jr. signature inside print, 8-base polycarbonate ARC® lenses and 100% UV protection. Joining the Admiral, Dirty Mo, General, McCoy and Farrah as part of the Dale Earnhardt Jr. Signature 88 Collection, Dega’s sleek lines will bring home the checkered flag for any Dale Jr. fan. Available at spyoptic.com, NASCAR.com and your local SPY retailer, MSRP for the Dega ranges from $120-$170. In celebration of the upcoming NASCAR Sprint Cup Series race at Talladega Superspeedway, a limited early release of the Dega will be made available at spyoptic.com today with MSRP ranging from $120-$170. The full release of the Dega will launch mid-November at spyoptic.com, NASCAR.com and your local SPY retailer.
FEATURES:
Available with the innovative SPY Happy Lens—a color contrast enhancing lens technology that studies suggest creates an uplift in mood and alertness
Constructed from virtually indestructible Grilamid®
Dale Jr. signature inside print
Custom metal logo detailing on temples
8-base polycarbonate ARC® lenses
Pin hinges
100% UV protection
QUOTE:
“I enjoy getting to be part of the creative process with the SPY team and always like having the ability to give my direct input to the designers to get a genuine product,” said Dale Earnhardt Jr. “The process of coming up with this Dega sunglass, from the design concepts all the way to picking out the name, was a lot of fun for me. We met several times and got every aspect of the sunglass to what I was looking for in a new design. I can’t wait to hear our fans’ feedback on the Dega glasses.”
HAPPY LENS:
SPY’s color and contrast enhancing Happy Lens is the first and only lens technology designed to allow in the sun’s “good” rays (long-wave blue light) that studies suggest create an uplift in mood and alertness, while still blocking the sun’s “bad” rays (short-wave blue light and UV rays). Research indicates that exposure through the eyes to these “good rays” brings about a number of positive physiological changes, including elevated mood and increased alertness. Similar technology is used by lighting manufacturers in products designed to help with Seasonal Affective Disorder. SPY has a patent pending on this “therapeutic eyewear” and is the only eyewear company with this advanced technology.
This video provides a quick outline of the technology behind the Happy Lens: https://youtu.be/WP73w9JhzEw
Shop the Dega: https://bitly.com/DEJDega
Shop the SPY Dale Earnhardt. Jr Signature 88 Collection: https://bit.ly/dalejrspy
