SPY Debuts New Handmade Acetate And Rx Frames At Vision Expo West

<p>In addition to showcasing three new eyeglass styles during Vision Expo West, SPY will also have on display four new sunglasses.</p><p> </p>
Published: September 13, 2017 Press Release

SPY®, creators of the therapeutic Happy Lens™, which harnesses the beneficial effects of long-wave blue light, is on its way to Las Vegas to debut new sunglass and optical styles during the Vision Expo West eyecare industry event. Attendees who connect with SPY during the show (booth #16106) will be able to see firsthand the brand’s latest frames that balance its decidedly West Coast heritage with both classic and contemporary style.

In addition to showcasing three new eyeglass styles during Vision Expo West, SPY will also have on display four new sunglasses, which come standard with SPY’s patent-pending Happy Lens technology, and for prescription wearers, can also be fitted with SPY’s Happy Rx sunglass lenses. Each new frame is constructed using premium, handmade acetate, supplemented with a combination of aluminum alloy or stainless steel in some instances. In addition to a stunning assortment of black, tort, and gunmetal variations, SPY incorporated trend-forward color arrangements into select frames, including an assortment of blues, blondes, and translucent hues.

New frames debuting from SPY during the 2017 Vision Expo West event in Las Vegas will include:

PISMO (Sun)

Like a sunny coastal day, the Pismo is all about staying comfortable and cool. With its keyhole bridge, round shape, and on-trend colors, this frame looks good on anyone who doesn’t mind turning a few heads.

  • Crafted from handmade acetate and lightweight, hypoallergenic aluminum
  • Integrated spring hinges
  • 6-base lenses
  • Colorways include Matte Black with Happy Gray Green lenses, Translucent Garnet with Happy Gray Green lenses, Matte Black / Rose Gold with Happy Bronze Fade lenses, Black with Happy Gray Green lenses, Matte Translucent Seaweed with Happy Gray Green lenses

LOMA (Sun)

Stay classy in this seaside inspired frame. Wire and handcrafted acetate join forces for a look that can set sail from a sandy beach and last long after you dock in the big city.

  • Crafted from handmade acetate and metal eyewire, with adjustable silicone nose pads
  • 5-barrel hinges
  • 6-base lenses
  • Colorways include Black / Matte Gunmetal with Happy Gray Green lenses, Dark Tort / Matte Gold with Happy Gray Green lenses, Matte Black / Black with Happy Gray Green lenses, Translucent Garnet / Matte Black with Happy Gray Green lenses

CLIFFSIDE (Sun)

A sleek, stainless steel frame and handmade acetate combo positions the Cliffside effortlessly ahead of the trend. With the Cliffside, you don’t have to try too hard to keep your look on point.

  • Crafted from handmade acetate and stainless steel
  • Integrated spring hinges
  • 6-base lenses
  • Colorways include Black / Black Marble with Happy Gray Green lenses, Matte Black / Matte Honey Tort with Happy Gray Green lenses, Matte Gold / Gloss Black with Happy Gray Green lenses, Matte Gunmetal / Matte Translucent Seaweed with Happy Gray Green lenses

WALDEN (Sun)

An acetate frame that whispers versatility. Pair it with a t-shirt and some old jeans on a Saturday afternoon, or add it to your evening best when you head out on the town. With its semi-wrap style and panoramic view, rare in an acetate sunglass, the Walden won’t limit you.

  • Crafted from handmade acetate and lightweight, hypoallergenic aluminum
  • 5-barrel hinges
  • 6-base lenses
  • Colorways include Matte Black with Happy Gray Green polarized lenses, Black with Happy Gray Green lenses, Matte Blonde Tort / Matte Black with Happy Bronze lenses, Translucent Slate with Happy Gray Green lenses

WARREN (Rx)

The Warren omits none of the intricate details that are necessary when combining classic and contemporary looks.

  • Crafted from handmade acetate and stainless steel, with adjustable silicone nose pads
  • 4-base lenses
  • Spring hinges
  • Colorways include Matte Black / Red, Matte Dark Navy / Blue, Gunmetal / Black Marble

BRODY (Rx)

Big in all the right ways, the Brody was designed to feel comfortable over the long haul, and includes unique color options designed to stand the test of time.

  • Crafted from handmade acetate
  • 4-base lenses
  • Spring hinges
  • Colorways include Matte Black, Matte Blonde Tort, Matte Blue Brush

DWIGHT (Rx)

The Dwight’s sleek front and subtle style delivers a look that says you know a lot more than you’re letting on.

  • Crafted from handmade acetate
  • 4-base lenses
  • Rivet hinges
  • Colorways include Matte Black, Matte Blue Brush, Matte Olive Brush

More updates on the latest from SPY can be found at spyoptic.com, as well as instagram.com/spyoptic, facebook.com/spyoptic and twitter.com/spyoptic.

About SPY:

SPY is an unconventional, fun-loving family of athletes and artists committed to creating exceptional optical products. Established in 1994, we are an independent Southern California-based company. We design products—sunglasses, goggles, and prescription frames—that take style cues from the outdoor sports community we’re engrained in, as well as the lifestyle that surrounds it. Our exclusive Happy Lens technology is the only lens on the market that harnesses the beneficial aspects of long-wave blue light, while offering protection from short-wave blue light known to damage the eyes. The Happy Lens name comes from independent studies, which have shown that long-wave blue light can positively affect a person’s mood and alertness. To learn more about SPY, go to www.spyoptic.com.

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