Building upon an existing partnership with Powdr Enterprises, SPY® will be joining forces with Boyne Resorts—a collection of year-round mountain resorts known for great skiing and snowboarding, as well as hiking, biking, golf and spa services—extending a multi-year partnership. Having partnered with Powdr Enterprises in January 2015 as the official eyewear sponsor of seven Powdr resorts and Snowbird Ski and Summer Resort, SPY will add eight Boyne year-round resorts to the roster and be prominently represented across 16 locations.
“SPY is a forward thinking company specializing in fun, innovative products,” said Keith Collins, Boyne Resorts senior vice president of retail. “I am confident that our guests and team members alike will develop a strong and lasting connection with this unique brand. We are happy to be partnered with SPY.”
The ultimate lens with benefits, the SPY Happy Lens™ will now provide Boyne Resorts’ employees with the best visual experience possible from summit to putting greens. In addition to the opportunity to outfit resort staff with premium eyewear, SPY will be visible in resort materials, represented through on-hill custom signage and present during on-snow demonstrations and specialty events throughout the winter and summer seasons.
“After inciting a successful union with Powdr, we’re excited to extend our partnership to Boyne Resorts,” says Seth Hamot, SPY CEO and chairman of the board. “Following a great opening season with Powdr resorts, this collaboration reinforces our commitment to snow and outdoors, and will allow us to spread happiness during both winter and summer seasons at all 16 resorts. It will also allow us to further connect with a part of our business that is at the core of SPY’s values, and the people who have come to know SPY for its innovative technology and unique approach to everything we do.”
The partnership will also allow SPY to extend its presence in mountain territories across the Mountain West, Pacific Northwest and the Northeast, and includes Big Sky Resort, Boyne Highlands, Boyne Mountain, Cypress Mountain, Loon Mountain, Sugarloaf, Sunday River, and The Summit at Snoqualmie.
“After a great first year, we’re thrilled to expand the partnership to Boyne,” says Wade Martin, president of Powdr Enterprises. “SPY’s creative vision and unique brand will bring new and exciting opportunities to the resorts, and we look forward to integrating SPY into the mountain experience even further.”
For more information about Boyne Resorts, visit www.boyneresorts.com. For more information about SPY’s full line of snow goggles, go to www.spyoptic.com/snow. To learn more about the SPY Happy Lens, go to www.spyoptic.com/happy. For more information about SPY, log-on at www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and @spyoptic on Instagram.
About Boyne Resorts:
Boyne Resorts is the largest family owned four-season resort company in North America, founded by Everett Kircher in 1947. A Michigan-based corporation, Boyne Resorts owns and/or operates award-winning mountain and golf resorts and attractions throughout the United States and Canada including Cypress Mountain near Vancouver, British Columbia, official freestyle skiing and snowboard venue of the 2010 Olympic Winter Games, Sugarloaf and Sunday River Resort in Maine, Boyne Mountain, Boyne Highlands, The Inn at Bay Harbor – A Renaissance Golf Resort and Avalanche Bay Indoor Waterpark in Michigan, Big Sky Resort in Montana, Loon Mountain in New Hampshire, Gatlinburg Sky Lift in Tennessee, Brighton in Utah, Crystal Mountain and The Summit at Snoqualmie in Washington. For more information on Boyne Resorts, please visit www.boyneresorts.com.
About Powdr:
Powdr is an active entertainment company, headquartered in Park City, Utah. Powdr has a unique network of businesses including eight mountain resorts (Copper Mountain Resort in Summit County, Colorado; Killington Resort and Pico Mountain in Killington, Vermont; Mt. Bachelor in Bend, Oregon; Boreal Resort and Soda Springs Resort in Donner Summit, California; Lee Canyon Resort near Las Vegas, Nevada; and Gorgoza Park in Park City, Utah); Woodward, world-class action sports camps and progression centers with four locations (Camp Woodward in Woodward, Pennsylvania; Woodward West in Tehachapi, California; Woodward Tahoe at Boreal Resort in California; and Woodward Copper in Summit County, Colorado); Outside Television, the only national television network dedicated to the active lifestyle; Human Movement Management, an event production company; and Powdr Enterprises, launched to activate and integrate the Powdr platform and build new, complementary businesses, partnerships and programming. For additional information on Powdr, please visit www.powdr.com.
About SPY:
We have a happy disrespect for the usual way of looking (at life) and the need to SEE HAPPY. It is this mindset that drives us to design, market, and distribute premium products for people who “live” to be outdoors, pushing the boundaries in action sports, motorsports, snow sports, cycling and multi-sports. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. Our principal products—sunglasses, goggles and prescription frames—are marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic.
