Today Stance, Inc. (“Stance”) officially expands its product offering past socks with an uncommon approach to another everyday necessity – underwear. The brand that made socks a signature fashion item debuts its Holiday 2015 underwear collection with three men’s models in a range of prints and colors. Stance’s long-awaited underwear line also includes distinctive proprietary features that have never before been seen in underwear – and one completely new kind of boxer brief – that make Stance’s inaugural collection Wildly Comfortable, and Comfortably Wild.
Stance also announced today that NBA star James Harden has been named Stance’s first Punk & Poet Brand Ambassador for both socks and underwear. Harden will have signature lines of both categories in an ongoing partnership with the brand.
“The Underwear Collection is significant for us as it marks the entry into our second product category,” said Aaron Hennings, Chief Creative Officer of Stance. “We approached the line using the brand DNA as the filter and Stance design philosophy as the guiding light to create a unique perspective on underwear. We are to proud deliver the perfect blend of comfort and personality needed in the category.”
That personality comes out in Stance’s Wildly Comfortable, Comfortably Wild™ Bounty campaign that was released in conjunction with new line. It offers a $25,000 payday to the person that gets wildest in their Stance undies. For more information, visit stance.com/bounty.
Stance’s everyday essentials of boxer briefs and boxer shorts are made with an incredibly soft and relaxed fabric which includes milk protein that provides for optimal comfort and durability. Appropriately named the Butter Blend™ this fabric technology utilizing the casein milk protein showcases Stance’s unique ability to use materials that progress comfort without sacrificing function or fit. Additional features and benefits of Stance’s Butter Blend fabric are the nourishing humectants it provides for the skin, bacteriostatic properties that assist in reducing odor found in traditional unmentionables, and high drapeability rating that helps alleviate fabric bunching and ride.
“In our quest to find functional materials to use in our socks, we came across some fibers derived from milk casein. We loved the feel and properties of the fibers but we found they were entirely too soft for hosiery,” said Taylor Shupe, Chief Product Officer at Stance. “We were so stoked on this material that we began to explore other uses and decided it was the perfect fabric to use as part of an underwear line that is as uncommon as our socks.”
The second primary feature of the underwear line is Stance’s Feather Seam™ construction technology, which reduces any opportunity for irritation from stitching.
Feather Seam was created so that Stance could apply original artwork and prints to multiple panels of the garment without sacrificing comfort or durability.
Waistbands have never felt better with the advent of Stance’s Core-Flex technology, which unlike common elastic waistbands include a microfiber material that is anti-roll and moisture-wicking with the ideal amount of elastic tension, keeping vital layers where they belong.
And last but not least, waistbands are not the only things staying secure in the Holiday collection. Stance’s Wholester™ model is a totally new take on the boxer brief. Constructed with an internal support pouch using a single piece of true-rib microfiber and combined with Feather Seam panels, it’s engineered to keep things comfortably in place.
As with their popular array of socks, Stance approached underwear art with a keen eye and the skills of hand-picked designers who are curators of originality. With the assistance of Punk & Poet Mark Oblow, as well as a collaboration with surf brand Captain Fin, the debut collection will feature a wide range of colors, patterns and graphics. From toned down neutrals and stripes, to skulls, florals, abstract art and seasonal motifs, Stance underwear will have men eager to show off a new medium of The Uncommon Thread.
Stance underwear is now available at Stance.com and at select retailers, $28-$36, in XS-XL (28-38) sizing. Boys sizes coming in Spring 2016.
ABOUT STANCE
Embracing The Uncommon Thread™ as its mantra, Stance turned socks into one of the world’s most exciting categories in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. Stance was named the official sock of the NBA starting in the 2015-2016 season.
