Stance Ushers in Fall 16 with New Women’s Sock Collection

The collection includes Punk & Poet collab with SoKo.

Published: July 14, 2016 Press Release

From the brand fueled by artistic originals and built around the unifier of ‘The Uncommon Thread,’ comes a fresh new lifestyle collection for Fall 16. The offering consists of all new bold and creative prints loyal Stance enthusiasts have come to know and love, while the fall collection also marks the debut Punk & Poet collaboration with French actress, singer-songwriter, and DJ, SoKo.

This latest Stance collection features our niche novelty prints, including intricate and ornate patterns inspired from the farthest corners of the East, snakeskin print anklets and mystical Arabian inspired patterns all mixed with unexpected print breakups and details to make it undeniably Stance. This seasons offering of bold prints is balanced by our timeless collection of Uncommon Solids, which utilize a potassium wash for a vintage concert tee aesthetic and our franchise double stripes.

To further enrich this creative point of view, Stance partnered with Punk & Poet SoKo to design her first collection.

“When Stance approached me to collaborate on socks with them I thought: dream come true, people call me Sokes since I’m a kid, Soke’s Socks kind of works” says French creative, Soko. “Stance has allowed me to be able to put on my weird mind onto their socks, and wear my heart on my socks.”

The Soko x Stance collection will consist of three conversational pieces showing SoKo’s distinct and quirky muses consisting of cats, bats and aliens. Her first style, an all over red-eyed Zombie Cat print, pays tribute to her beloved feline, while her second style features a silver Lurex tomboy silhouette with her signature black bat on the ankle and her name embroidered on the footbed. The last sock in the collection is an anklet style that reads “I Thought I Was an Alien,” paying homage to her debut album. The Soko x Stance collection will be available beginning July 26th.  

Retailing for $10 – $14, creative souls across the globe are urged to check out the new women’s Fall collection online at Stance.com as well as in select Stance retailers worldwide. For more campaign information and updates on the latest news from Stance follow @stancemuse and @stancesocks #theuncommonthread.

ABOUT STANCE

Embracing “The Uncommon Thread” as its mantra, Stance has turned one of the world’s most boring accessories into its most exciting in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, looked over, dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 30 countries on the feet of those who dare to be different.

ABOUT SOKO

We don’t want to be the ones to suggest that French women are somehow inherently more alluring, but it’s hard to deny the old adage when we’re around French musician & actor, Soko. There’s something enchanting about a multi-talented woman who embodies both the punk and the poet so seamlessly.  She is as gritty, raw, and unpredictable as she is wildly romantic and powerfully seductive. But, please don’t confuse her with some industry darling here one day and gone the next: Soko is as dedicated to her personal vision as she is to her artists visions, diving into the entire creative processes head first. She’s is an established actor with two films coming out this Fall which premiered at this year’s Cannes Film Festival and an inimitable artist who writes her own songs, directs her own videos, records her own music, DIYs her own album covers, and plays everything from synth and bass to guitar and drums on stage. She’s a rebel in every sense of the word.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series