Sullen Clothing, the art-driven lifestyle apparel brand based in Orange County, Calif., announced today that the brand was hiring Industry Sales Veteran Tyson Rossi to lead their sales force into 2017.
Sullen Clothing founders Ryan Smith and Jeremy Hanna initiated discussions with Tyson Rossi after joining Contravisual 3 months ago. As discussions progressed, an instant fit was recognized. Tyson Rossi was the National Key Account Director over at LaJollaGroup handling Metal Mulisha for over 5 years and earning him TRANSWORLD BUSINESS REP OF THE YEAR in 2011. He then ran sales for Famous Stars and Straps for the next 4 years as their Global Sales Director.
“I was actually an outside Sales Rep for Sullen over 10 years ago when I was still growing my account base. I always got along great with Jeremy and Ryan and to be honest, always been a big fan of the brand” Rossi states. Jeremy Hanna adds “We were much smaller then and couldn’t offer Rossi the stability that LaJollaGroup could. But we remained friends and always rooted for each other”. “Tyson Rossi was brought on to build our A-Team. He has already brought a few guys to the table while also grooming our existing team.
Sullen Clothing has been operating in Orange County, Ca for 15 years and is a leader in tattoo apparel, a niche market that has given the company solid growth for the last ten years. Smith has been a tattoo artist for 20 years and has worked with over 150 different tattoo artists from all over the globe, taking their art and skillfully applying it onto Sullen apparel. Smith, Hanna and their team moved out of their 13,000 sq foot facility in Los Alamitos 3 months ago and are hitting the ground running at Contravisual’s 60,000 sq foot headquarters just 4 miles west.
About Sullen:
Sullen is an Art-Driven lifestyle apparel brand that integrates like minded sub cultures within one platform. Ryan Smith, a professional tattoo artist for over 20 years has built relationships with some of the worlds top tattoo artists, graffiti artists, and painters – The ‘Sullen Art Collective.’ Sullen is also very deeply rooted in the local music scene and in action sports. Sullen is not defined by any one style of music, single sport, artistic style or culture. It represents a community of culturally aware individuals inspired by a diverse range of interests, each of which is represented through Sullen’s underground movement. You could describe Sullen’s lifestyle in many ways… but it always comes back to the art.
