SUPRA, the global footwear and apparel brand born from skate, introduces its new global brand mission, WE ARE SUPRA. Launching officially at retail in January 2018, the brand will begin to soft launch this campaign on owned platforms and social channels today.
WE ARE SUPRA focuses on meaningful storytelling through the unconventional, bold, aggressive and disruptive lens of the brand. Each season, SUPRA will focus on different characteristics of the mission in which to bring to life and highlight the attributes of SUPRA’s legendary skate team. The content rollout will include exclusive cuts featuring the likes of Lizard King, Spencer Hamilton, Windsor James and Dane Vaughn.
“WE ARE SUPRA captures the essence of the brand and of our core consumers—we break barriers, take charge and go above and beyond in all that we do,” explains Senior Vice President of Sales, Michelle Smith. “Leading our storytelling with the multifaceted and talented brand skate team, we aim to bring new and current consumers to the forefront of SUPRA’s mission.”
In 2018, SUPRA will formally roll out WE ARE SUPRA as a multi-platform campaign that will support its global retailers and brick-and-mortar stores. Consumers will see it come to life via several platforms in the skate and lifestyle space. WE ARE SUPRA will encompass athletes, innovators and the creative class, inviting individuals who are driven by an anthem of authenticity, individuality and unapologetic expressions. To learn more on SUPRA’s brand mission, find us digitally on www.suprafootwear.com, @SupraFootwear and #WEARESUPRA.
ABOUT SUPRA
SUPRA is a footwear innovator and global lifestyle brand founded in Southern California in 2006. Inspired by passion and born from skate, SUPRA fuses fashion, music, skateboarding, art and street to bring classic silhouettes in an innovative way. Today SUPRA operates flagship stores in Mexico City, Paris and Tokyo and distributes to over 60 countries through a network of select skate shops and high-end boutiques. SUPRA is owned by KSGB, also known as K-Swiss Inc., a division of E.Land Group, a privately held Korean company. To learn more about SUPRA visit www.suprafootwear.com.
