TAVIK Showcases Women’s Fall 2017 Collection at Swim Collective

“Paradise Found” offers a complete range of apparel, swimwear and staycation staples.

Published: January 12, 2017 Press Release

TAVIK,  premium apparel and swimwear lifestyle brand, today showcases their latest Women’s Fall 2017 Collection, Paradise Found, at Swim Collective in Huntington Beach, CA. In Fall ’17, the TAVIK girl embraces her romantic side while exposing her rebellious and adventurous spirit. Paradise Found is comprised of a complete collection of apparel, Staycation Staples and swimwear.

Beach born, city raised, and carefree cool, the TAVIK girl’s Fall ’17 wardrobe offers an elevated and feminine-focused palette of textured separates with modern pieces that reminds her to move beyond her comfort zone. Striking a balance between her daydreamer ways and bold attitude her closet and TAVIK’s Fall ’17 Collection, are designed with saturated jewel tones paired with light fabrics that delicately clash. Inspired by the juxtaposition of feminine and masculine silhouettes, Paradise Found offers a collection of separates in an array of textures designed for mixing and matching. 

“Influenced by her wanderings and carefree spirit, in Fall ’17 our TAVIK girl blooms in batik floral printed dresses while contrasting her look with utilitarian inspired jackets,” said Carly Powell. Women’s Creative. “When keeping it cozy, the TAVIK girl wears pieces she can kick around in, timeless staples combined with modern details, including soft tees, shorts, joggers and sweaters that allow her to layer as she goes.” 

Paradise Found’s cozy offering is comprised of soft knits in vintage mauve and olive, all designed to be worn together for easy pairing. New Staycation Staple styles include; pants, mini shorts, pull over sweaters and relaxed short-sleeved sweaters.

Through Paradise Found’s subtly rich color palette blended with refined textures, TAVIK’s Fall swimwear can be worn standalone or can easily be layered with the collection’s jackets and separates. With the seamlessly designed bralette-esque tops and statement one-pieces, TAVIK’s bold and beautiful Fall ’17 swimwear leaves a lasting impression. 

The Paradise Found Collection of premium apparel, swimwear, and Staycation Staples will launch in select premium retailers and TAVIK.com starting in August 2017. If you missed TAVIK’s Fall 2017 Women’s Collection at AGENDA Show Long beach, the collection can be previewed from January 13th-14th at Swim Collective in Huntington Beach at the Hyatt Regency, Booth #305.

About TAVIK:

TAVIK is an original lifestyle brand cultivated from Modern Beach Culture. Recognized for redefining and uniting the modern age with beach heritage, TAVIK creates, designs, and connects subcultures through premium men’s, women’s and accessories collections.

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Strategy & Planning Series
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