The Critical Slide Society Releases a New Line

The tone of the line is influenced by the change of photography style.

Published: December 7, 2016 Press Release

TCSS has released a global line that accommodates all weathers with a patch work of colour, fits and fabrications. This new edition unifies the elements over a common interest, holidays are on the horizon, creating overall good vibes. Titled ‘Sunny on Some’, international customers will feel comfortable in cold or warm weather, as if they were relaxing on a holiday. 

The tone of the line is influenced by the change of photography style. Road tripping along the coast of Northern Australia, Cuba, Japan, New Zealand and the Cook Islands, the surfers were able to let loose allowing the photographer to explore the individual adventures. 

The mixture of clothing conveys the patch work of designs however the key focus is florals. The shorts are in stretch cotton poplin fabric with a vintage wash on the florals, creating the perfect easy going vibe. Along with the variation of florals in size and colour, there is a splatter of colour in the DE JA VU BOARDSHORT, capturing the diversity of customer needs in the Northern and Southern Hemisphere. 

ABOUT TCSS 

The Critical Slide Society (TCSS) was founded in 2009 in a sleepy seaside village on the Central Coast of NSW Australia. Launched by a couple of surfers and artists, Jim Mitchell and Sam Coombes, the founders had the vision of an authentic, creative label as a platform that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life. TCSS works with artists, photographers, designers, filmmakers, surfers from across the globe, all of whom share a similar outlook inspiration. TCSS prides itself on its unique approach its detail orientated design. The brand won Best Boardshort two years running TCSS apparel goods are now stocked in some of the most respected retail stores around the world. thecriticalslidesociety.com 

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series