The Hundreds is proud to announce the arrival of The Hundreds Red Letter™, designed by Bobby Hundreds. The capsule collection is available now in limited quantities exclusively at flagship locations (THLA, THSF, THNY) and thehundreds.com.
For over a decade, The Hundreds’ co-founder Bobby Hundreds has steered the brand into prominence through his dedication to storytelling, whether it be through the medium of design, blogging, or photography. Since then, The Hundreds has grown into a full fledged family, taking in ideas from a number of different designers, artists, and influences—allowing Bobby to take his hands off the wheel and allow a new generation to build upon his work.
This sparked the creation of The Hundreds Red Letter™, a collection designed and photographed solely by Bobby. In his words: “Concept to hanger, The Hundreds Red Letter™ is who I am, looking back, moving forward.” This drop marks the label’s return, with this capsule inspired by early British skinhead culture: A satin sports-inspired jacket, hand-customized camo cargo shorts, zip-up hooded sweatshirt, plaid short-sleeve button-up, and straight-leg light washed denim.
About The Hundreds
The Hundreds is a 2-part project that houses a Classic Californian Streetwear brand and media platform dedicated to Global Street Culture. Founded by Bobby Kim (Bobby Hundreds) and Ben Shenassafar (Ben Hundreds) in 2003, the Los Angeles-based company incorporates their trademark attitude and personal perspective on street subculture, with an emphasis on people over product. The Hundreds clothing encompasses T-shirts, denim, wovens, fleece, headwear, and outerwear. Much of the brand narrative is told through collaborations, with partners like Disney, adidas, and Garfield. Currently, The Hundreds is stocked worldwide, with flagship locations in L.A.’s Fairfax District (est. 2007), San Francisco’s Union Square (est. 2008), and SoHo, New York (est. 2010).
