World-class acts, top-notch beer, and philanthropic fun – get ready because “Fat Tire presents the Tour de Fat” from New Belgium Brewing is bringing the party to San Diego on Saturday, July 8. This year’s tour is the biggest and boldest yet, traveling to 33 cities.
A new element for the 2017 season is a top headline act in each city. In San Diego, The Naked and Famous will wow the crowd. The electronic pop band’s new album, “Simple Forms” featuring the hit single “HIGHER” is out now.
In addition to live music, Tour de Fat’s mayhem will include an ensemble cast of artists, performers, vaudeville acts, magicians and comedians. Tour de Fat revelers are encouraged to wear costumes and everyone 21 and older will be able to enjoy some of the American craft beer icon’s year-round line-up including New Belgium’s flagship beer Fat Tire, Voodoo Ranger IPA and Citradelic Tangerine IPA.
Since 2000, Tour de Fat has raised close to $5 million for non-profit partners and hopes to generate more than $600,000 in support of local causes this year. The San Diego stop will benefit San Diego County Bicycle Coalition and San Diego Mountain Bike Association.
Tour de Fat San Diego Details
When:
Saturday, July 8, 2017
4:00 p.m. – 9:00 p.m.
*This show is 21+
Location:
Waterfront Park
1600 Pacific Hwy, San Diego, CA
Main Stage Entertainment:
- The Naked and Famous
- Battle of the Bands winner (TBD)
- Sputnik, featuring performers, vaudeville acts, magicians, comedians, and mind-blowing provocateurs
- Fire Leopard Sedan Halen
Benefiting:
The mission of the San Diego County Bicycle Coalition is to advocate for and protect the rights of all people who ride bicycles. The organization promotes bicycling as a mainstream, safe, and enjoyable form of transportation and recreation. The funds generated from Tour de Fat support SDCBC in providing free community bicycle education courses to encourage more people to ride in their daily lives and awareness for safe streets and bicycle infrastructure.
San Diego Mountain Bike Association
The mission of the San Diego Mountain Bike Association is to advocate for outdoor recreational access throughout San Diego County, foster respect for the environment and educate trail users in safe and appropriate mountain biking use, provide expert assistance in sustainable trail design, building, and maintenance and work with other trail user groups, land managers, and policy makers to develop fair and responsible policies governing the use of public and private lands. The funds generated from Tour de Fat will allow SDMBA to rise to a new level of member service, communications, and more efficient operations.
Non-Profit Quote Bank
“I always say that Tour De Fat is my favorite holiday of the year! Where else can you have so much fun and do so much good at the same time…in a tutu? Great beer, amazing music and good friends helping make cycling better in San Diego. Looking forward to more of the same in 2017…but with a view of our amazing waterfront! The San Diego Mountain Biking Association is honored to be part of the phenomenon that is Tour De Fat. New Belgium Brewing is to be commended for their work with cycling non-profits across the country. Can’t wait for July 8th! Bring it on!” said Susie Murphy, executive director, San Diego Mountain Biking Association.
“We’re gearing up for our favorite event of the season, the Tour de Fat! We are grateful for New Belgium Brewing’s commitment to bicycle advocacy organizations like ours and we love when they come to town to help us raise awareness and funds towards our mission to advocate, educate and celebrate bicycling! It’s an incredible partnership and we can’t wait for July 8!” said Andy Handshaw, executive director, San Diego County Bike Coalition.
Price:
- Tickets: $25 +fees
- Tickets are first come first served and are available for purchase in advance online
- Donations for non-profits will be accepted at the show
For more information about the Tour de Fat San Diego stop, performers, or to purchase tickets, visit newbelgium.com/events/tour-de-fat/city/san-diego.
About New Belgium Brewing
New Belgium Brewing, makers of Fat Tire Belgian Style Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee-owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses, and a Certified B Corp. In addition to Fat Tire and the new Fat Tire Belgian White coming August 2017, New Belgium brews fourteen year-round beers; Citradelic Tangerine IPA, Citradelic Lime Ale, Voodoo Ranger IPA, Voodoo Ranger Imperial IPA, Voodoo Ranger 8 Hop Pale Ale, Dayblazer Easygoing Ale, Tartastic Lemon Ginger Ale, Sunshine Wheat, 1554 Black Ale, Bohemian Pilsner, Abbey Belgian Ale, Trippel and a gluten-reduced line, Glutiny Pale Ale and Glutiny Golden Ale. Learn more at www.newbelgium.com.
