TOBE, Swedish designer of technical backcountry outerwear, announces two new hires to fill the positions of Vice President of Sales and Inside Sales Representative after two seasons of exponential growth.
TOBE welcomes Greg Hughes to the Tribe in the capacity of the newly-created Vice President of Sales position. With nearly 20 years of sales management experience in the snowsports and outdoor industries, Hughes will be tasked with growing the brand in North America on three fronts, while providing first-class service to sales reps and retail accounts in the USA. Hughes will also oversee sales in Canada in cooperation with Canadian sales and distribution partner Mountain Sports Distribution.
“Greg has proven throughout his career that his skill set as a salesperson, manager and self-starter are second-to-none. We’re pleased to have Greg joining our tight-knit team and we look forward to tapping into his experience to scale our North American sales efforts,” said TOBE Founder and CEO Tomas Berntsson.
Throughout his career, Greg has worked with companies that were not afraid to challenge the status quo in their respective industries, with the likes of Mervin Manufacturing/Quiksilver and Morrow Snowboards on his CV. Hughes’ passion for sales and a life spent outdoors is the ideal addition at the right time for TOBE.
“The momentum behind TOBE and the excitement it generates within the established snowmobile category, as well as the crossover ski/snowboard/snowmobile market is truly unique and has us positioned to be the key player in this quickly growing segment. Building upon the existing sales structure to take advantage of this position is a challenge I look forward to taking on,” stated Hughes.
TOBE is also excited to welcome Samantha Davitt to the tribe as the Inside Sales Representative.
“Samantha’s outside sales, customer service and retail experience in the outdoor industry will be invaluable assets during our continued focus on growing our retailer and end consumer bases, while providing world class service to all TOBE customers,” said Berntsson.
About TOBE
Based on the ambition of simply creating better gear for a winter spent outdoors TOBE was founded in 2001 just south of the Arctic circle in northern Sweden. An uncompromising, as well as sometimes unorthodox approach, has established TOBE as the trendsetter in the snowmobile industry and an ever-growing presence in the snowsports industry as a whole.
Partnering with Sympatex® for their textile technology, TOBE offers market leading waterproofing, breathability and ruggedness.
TOBE carries a full range of technical gear including outerwear for men, women and kids, as well as gloves, boots, helmets, base layers. TOBE also offers a line of premium apparel to complete its collection.
Through a global network of subsidiaries and distributors TOBE keeps snowmobilers, skiers, snowboarders, snowbikers, and the full gamut of winter outdoor enthusiasts across the world warm, dry and safe.
For more information, visit www.tobeouterwear.com
