Both being born and inspired from the Southern California lifestyle, TravisMathew has executed a licensing deal with Cuater to sell and distribute their assortment of high quality men’s belts and accessories.
Already working closely together and developing a natural symmetry between the brands, executives of both companies have decided that there is greater potential in combining forces. This licensing deal will allow them to fuse resources and work together in developing each brand.
“We look forward to partnering with the Cuater brand to bring some fun and creativity to the accessory category of men’s apparel.” Says Travis Brasher, CEO of TravisMathew. “This category is an afterthought for most companies and we are fortunate to have this opportunity to give it the attention and detail we pride ourselves on at TravisMathew.”
Having only debuted last July, Cuater is already successfully operating in 30 of the top action sports accounts in the country. Initially having the vision of being a belt focused brand, Cuater is now working to bridge the gap between demographics that have been more in common now than ever before.
“We are very pleased that at this early stage in Cuater, a strong and well established brand like TravisMathew wants to work with us to expand our product offerings and consumer reach.” Says Robbie McKnight, Co-Founder of Cuater. “Cuater has already established innovative product and a strong following and foundation in the action sports area where reaction and sell through has been good. Now, with TravisMathew, we have been given the extra backbone and experience to grow through their additional layers of expertise, resources and distribution.”
All founders of Cuater will remain involved with the brand during and after the transition.
ABOUT CUATER
Born and bred in Southern California, Cuater is the brain child to Robbie McKnight, and his father Bob McKnight, Co-Founder of Quiksilver America. Founded on the idea of re-invigorating a category that has long been neglected, Cuater provides high-quality, innovative accessories that are a step above the rest. We look to lead the way in creating accessories for the consumer who wants to pave a new path and disrupt the status quo. We are Cuater, and U R Invited. Follow @cuater_Co on Instagram, Facebook and Twitter. For information about Cuater please contact rmcknight@cuater.com
ABOUT TRAVISMATHEW
Founded in 2007, TravisMathew draws its inspiration from all aspects of Southern California culture and lifestyle. Our focus on making premier men’s apparel for work and play has cemented our foothold in the sportswear world. Over the past several years, TravisMathew has been leading the way in quality and active-wear design. We remain committed to constant innovation and discovery to bring the best to our customers. We’re throwing a party, and you’re invited. Follow @travismathew on Instagram, Facebook, and Twitter. For information about TravisMathew please contact bkeegan@travismathew.com
