Vans, the original action sports footwear and apparel brand, reunites with the iconic Coors Brewing Company to reissue the Vans x Coors Light Sk8-Hi Pro, available nationwide beginning September 17. Commemorating 50 years of cool, Vans partners with Coors Light to celebrate heritage and progression, capped off with a little toast from the World’s Most Refreshing Beer™.
Originally launched in 1990 and again in 1993, the Vans x Coors Light Sk8-Hi Pro marks a new release in honor of Vans’ 50th Anniversary and is part of the brands’ Pro Classics skateboarding footwear line. Available in select retailers nationally, the Vans x Coors Light Sk8-Hi Pro is modernized with performance innovation exclusively designed for skateboarding. With a throwback Coors Light logo exposed on the side panels, the revamped Vans x Coors Light Sk8-Hi Pro will feature Vans’ supportive ULTRACUSH HD sockliners for resilient cushioning and advanced comfort, and is combined with DURACAP reinforced underlays in high abrasion areas for premium durability.
Coors Brewing Company began producing Coors Light in Golden, Colorado in 1978 and has been using the same type of high country barley for decades. Brewed nationwide today, this cool light beer is cold lagered, cold packaged and cold filtered to be as crisp and refreshing as the Rockies themselves.
The limited edition Vans x Coors Light Sk8-Hi Pro launches at select stockists nationwide Saturday, September 17. To learn more about the Vans Pro Classics 50th Anniversary reissues and to find an authorized Vans Pro Skate dealer near you, visit Vans.com/50threissues. Cheers!
About Vans
Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates nearly 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as theVans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans.
Vans, “Off The Wall” Since ’66
www.vans.com
youtube.com/vans
instagram.com/vansÂ
facebook.com/vans
twitter.com/vans_66
vans.tumblr.com
