Vans Introduces House of Vans Milan

House of Vans Milan will host an eclectic line-up of artists across genres from soul to electro.

Published: March 23, 2016 Press Release

In celebration of 50 Years “Off The Wall”, Vans are pleased to announce the arrival of House of Vans Milan.

Bringing together music, art, skateboarding and more, House of Vans is the physical manifestation of Vans’ commitment to creative expression, and proudly descends upon Milan for a weekend of celebration over April 8th and 9th.

Following in the footsteps of celebrations from New York to Hong Kong, House of Vans Milan will host an eclectic line-up of artists across genres from soul to electro. Friday night’s line-up includes Letherette and DJ sets from the awesome Jacques Greene and Fort Romeau, as well as a headline performance from modern soul collective; Jungle.

House of Vans Milan will occupy Spazio Ex-Cristallerie Livellara, a vibrant venue to the north west of the city centre, which will be transformed for a weekend packed with activity and creativity. After Friday night’s opening, Saturday will see House of Vans Milan host an array of workshops, run by the likes of Lovenskate and Lilli Cowley Wood, while the good men from AONO Barber Shop will be providing complimentary hair cuts. A very special Back to ’66 edition of Milan’s famous East Market will also give visitors the opportunity to purchase hard-to-find collectables and vintage clothing, sneakers and accessories as well as much more from across the five decades of Vans.

‘The Story of Vans’ will become an immersive experience, as the illustrated history of ‘the original action sports company’ is brought to life across the 4,600sqm event space, while Vans Ink Art will see some of Italy’s finest tattooists come together to ink up some Vans’ most iconic sneakers, fabricated using prosthetic skin, specially for the event.

Paying homage to Vans’ foundations in skateboarding, the space will also become part Skate Park, where the Vans Team will be offering tuition, as well as laying down some tricks themselves. Once you’ve worked up an appetite, there’ll be a variety of food trucks serving up specialties and culinary favourites all day long.

Attendance to all House of Vans Milan events is FREE of charge, and tickets are available exclusively from HouseofVans.eu

Check the site and follow #HouseofVans for updates and exclusive announcements, and we’ll see you in Milan!

#HouseOfVans

#Since66

House of Vans Milan

Spazio Ex-Cristallerie Livellara

Via Bovisasca 59

About Vans

Vans®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans authentic collections are sold globally in more than 75 countries through a network of subsidiaries, distributors and international offices. Vans also owns and operates more than 600 retail locations around the world. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of athletes, musicians and artists and through progressive events and platforms such as the Vans Triple Crown of Surfing®, the Vans U.S. Open of Surfing, Vans Pool Party, Vans Custom Culture, Vans Warped Tour®, and Vans’ cultural hub and international music venue, the House of Vans.

Whether you’re attending the House of Vans or watching from afar, join the conversation using #since66 and #houseofvans on Twitter and Instagram, check out live coverage on Snapchat, and visit the Vans Tumblr for updates on Vans’ ongoing 50th celebration.

vans.com  

youtube.com/vans

instagram.com/vans_europe

facebook.com/vans

twitter.com/vans_europe

Snapchat:Vans

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series