VNDA launches Holiday 2015 collection and is proud to announce a new management team. Founded by an elite crew of professional surfers and industry influencers – Josh Kerr, Chippa Wilson, Oliver Kurtz, Ryan Bautista, Greg Fernandez, and Justin Heit, launched its premium essentials collection in 2014. The brand was one of the first in the action sports industry to go after the underwear and loungewear category. After a successful year and seeing the high demand for premium men’s and women’s essentials, the founders decided it was time to take the brand to the next level and bring in a key group of industry professionals.
Being a specialist in the building of brands, Peter Smith has come on as CEO. With an expertise in licensing and establishing new technologies and new categories, Peter’s prior accomplishments in brands such as Disney, NFL, Cobra Golf, Wilson Sporting Goods, and Blacksmith International will help elevate VNDA to succeed and develop in emerging areas. Allison Perez, an industry veteran with over 15 years of experience in successfully marketing brands such as Roxy and Billabong is coming in to develop the brands traditional and non-traditional marketing initiatives. Julia Heit coming from Raen Eyewear brings a unique design experience from past contemporary brands, is Head Designer and Style Lead. Tasia Lopez, from BlackSmith will lead to build the strong production model that the brand has set. The founders, board of directors and lead ambassadors will continue to advise on the brands direction and growth.
“I am beyond excited to have this group of individuals a part of the team. I am confident they will help continue to deliver our vision of creating high quality products. I am honored to be able to surround myself with other creative individuals with such a vast amount of experience and ready to take on the next chapter of the brand,” said Josh Kerr, Co-Founder of VNDA.
With the combination of a strong group of creative professionals the brand just launched its Holiday 2015 collection with new color ways and products, such as the men’s Class lounge pant and new Voy boxer. Although the brand prides itself of its roots in surf, it is not limited to action sports and its retail distribution will live comfortably in both shops like Sun Diego and fashion boutiques such as Shop Vandevoort. Price range for all products is $28.00 to $110.00. With it’s newly launched product and website a key focus will also be on the continuous growth of e-commerce.
It is an exciting time for the group founders who developed a brand out of a love for travel and a need for premium comfort.
For more information on VNDA, visit www.vnda.com
About VNDA
The destinations throughout our adventures and the stories along the way help enrich our lives. Quality, comfort, style and the willingness to explore inspire us as designers to create premium products. Joined by a collective of industry veterans and influencers, VNDA was forged by the steadfastness of creating evolving, stylish and effortless essentials. From traveling the world to enjoying the warmth of California living, the low maintenance high-fashion lifestyle is what we strive to achieve. You will find impeccable craftsmanship and comfort in each of our pieces. Our journey is about where we have been, reflections of the moments so good that made us want to stay, and the unwritten stories of where we are going.
