Bonfire Outerwear has announced the addition of Europe’s Werni Stock to their global team. A native of Mayrhofen, Austria, Werni is a longtime European standout and actually started out riding for Bonfire during his early career. Bonfire is happy to have him back on the team.
The addition of Werni includes a welcome video clip “Back To Bonfire,” which can be seen here: https://vimeo.com/187786507/3cbe0b7855. The Bonfire crew are looking forward to having him come back home, bringing back the camaraderie and fun of snowboarding, as a family. Werni is a self-professed “passionate snowboarding addict from Austria.” His other sponsors include Dakine, AWSM and Hot Zone Snowboard Shop.
For this season, Werni is filming for the Shredbots movie and we will have an integral part in continuing Bonfire’s popular Free Range video series in Europe this winter. Free Range represents Bonfire’s commitment to snowboarding: “It’s our journey about living with no rules, about going the places we want to go, avoiding the ones we could care less about and sticking around a certain spot because we don’t have a schedule and the place is FIRING.”
Says Werni, “Bonfire Outerwear was one of my first sponsors as a kid. I was representing for so many years and I had the best time of my life. To be back on Bonfire now, feels like going home, to where I belong to. I’m hyped to be part of the Bonfire Outerwear family again. To me Bonfire means Style and Quality. Thanks for having me back.”
To shop the line and check out the Bonfire team, go to bonfireouterwear.com. Follow Bonfire @bonfireouterwear #bonfirefreerange #triedtestedtrue
About Bonfire Outerwear
Bonfire Outerwear started over 25 years ago, deeply entrenched in the deep snowboard culture of the Pacific Northwest. We were arrested. Spit on by skiers riding the chairlift. We would hike for miles to get one run. Our parents didn’t understand. People didn’t understand. There were no contests. No magazines. No lift tickets. No highbacks. There was no such thing as fashion. Every year we burned our boards in a giant bonfire as a sacrifice for better snow. We said we’d ride forever. We said we’d make clothes that ride forever. We do. Born from a desire to make the best gear to withstand the harshest conditions, we have upheld the legacy that rose from that bonfire so many years ago. Tried. Tested. True.
