Coulée Coffee Co., creators of the world’s first fully compostable, automated pour-over coffee system, today named David Schultz as chief revenue officer. A proven leader with more than 25 years of experience driving revenue growth and customer success in the CPG industry, Schultz joins Coulée Coffee at a time of significant momentum, as the brand expands its presence across hospitality, outdoor recreation and retail channels.
Schultz previously held senior sales roles at companies including COOLA Suncare and REEF Footwear, where he was instrumental in launching new product lines and building strategic partnerships across North America. Specifically, he will lead go-to-market efforts, forge new distribution channels, and support key accounts in the brand’s expanding footprint.
Founded by a team of scientists and coffee lovers, Coulée Coffee has reimagined single-serve coffee with its EcoPour™ filters and SWIRL brewer, a barista-level brewing system combining convenience, compostability and craft.
“Dave brings deep industry experience and a real passion for building relationships,” said Ted Ayliffe, Ph.D., CEO and co-founder of Coulée Coffee. “He understands both the mechanics of the coffee world and the mindset of customers seeking smarter, greener solutions. We’re lucky to have him join the team at such a pivotal time.”
Coulée’s EcoPour™ filters, available in pre-filled or empty formats, can be used on their own in the wild or paired with the Coulée SWIRL brewer for a countertop-ready, pod-free pour-over experience. With compostable materials, low energy consumption and no plastic waste, Coulée Coffee delivers exceptional flavor with a radically lower environmental impact.
“Coulée Coffee is tapping into a real shift in how people think about convenience and sustainability,” said Schultz. “From homes, hotels and glamping resorts to campsites, hiking trails and outdoor retail, the opportunity is enormous. I’m focused on helping to scale this innovation and introduce Coulée Coffee to partners who care about a high-caliber cup of coffee and the planet.”
About Coulée Coffee Co.
Based in Ketchum Idaho, and founded in 2022, Coulée Coffee Co. creates innovative, sustainable coffee solutions for people who live and travel on the go. With a focus on quality, simplicity, and environmental responsibility, Coulée’s products, including its 100% compostable EcoPour™ filters and the automated Coulée SWIRL™ pour-over system, are a better way to brew without compromise. Whether outdoor devotees in the backcountry or at the kitchen counter, Coulée delivers café-quality coffee with minimal waste and maximum convenience.
Learn more at www.couleecoffee.com.
