In the lead-up to the 2025 Stockholm Marathon, Craft joins forces with Houdini Sportswear to launch a nature- inspired version of the top-tier Kype Pro race shoe. This exclusive drop kicks off a larger collaboration with community activations and a pop-up retail experience in Stockholm.
Launching in the final week of May, the Craft x Houdini collaboration encourages runners to reconnect with nature and rediscover the simple joy that lies at the core of every run. At the heart of this partnership is a limited-edition of Kype Pro – Craft’s top-tier race shoe – reimagined in colors drawn from the natural world.
“Craft and Houdini share a common vision: to empower athletes to move with a deeper meaning and connect with the outdoors,” says Daniel Högling, Creative Director at Craft. “The Kype Pro Limited Edition channels this spirit with earthy tones and premium performance, blending speed, comfort and innovation.”
Echoing that sentiment, Jesper Danielsson, Chief Product Officer at Houdini Sportswear, explains, “At Houdini we believe in designing products as extensions of your body, products that enhance your experience without craving your attention. The Houdini Pace collection perfectly embodies this. This collab does too. At the end of the day, it’s all about the experience.”
The limited edition will be available exclusively at Houdini brand stores in Stockholm and online at craftsportswear.com.
Pop-up space and community run with Peppe Lindholm
The collaboration will come to life through a series of events, including a Stockholm pop-up space and a pre- marathon Community Run. Set at the Houdini Hub on Kungsgatan 30, the pop-up space will serve as both a retail destination and a gathering point for runners – featuring the Kype Pro Limited Edition and Houdini’s innovative running apparel. Guiding the Community Run is coach Peppe Lindholm, whose philosophy emphasizes joy in movement, mindful training, and embracing nature’s unpredictability.
About Craft
Craft is a Swedish brand specializing in clothing and gear for endurance sports where performance and comfort are crucial for optimal results. Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers innovative training and competition apparel and footwear for World Champions and Everyday Heroes. For more information, visit craftsportswear.com
About Houdini Sportswear
Since the start in 1993, Houdini has been reimagining the future of outdoor apparel. With cutting edge material technology, refined aesthetics and circular design, Houdini is setting a new standard for top tier functional clothing. As innovators of sustainable design and pioneers of circular business models, responsible business has always been the Houdini way. The ultimate purpose of the brand is to inspire and enable people to reconnect to nature.
