Darn Tough Expands Yet Again

Published: May 2, 2023 Press Release

Darn Tough Vermont®, now the number one premium sock brand in the outdoor space, announced today that 22 new state-of-the-art knitting machines have recently been added to the 30,000 sq. ft.  Waterbury mill. In response to increasing demand, Darn Tough is scaling while maintaining their commitment to American-made socks, still manufactured in Vermont.

“Since we opened our second mill (Waterbury), we have increased our capacity significantly,” said Ric Cabot, President & CEO of Darn Tough. “Increased capacity means that we can provide more opportunities for our communities – that makes us proud.”

Darn Tough Vermont New Machine Uncrate

One of the new machines at Darn Tough Vermont Waterbury mill. Courtesy of Darn Tough Vermont

The sock brand isn’t just growing its manufacturing footprint at the Waterbury location, they have also committed to more office space.

Darn Tough makes premium, all-weather outdoor and lifestyle socks backed by the industry’s only unconditional guarantee for life. This guarantee represents the brand’s mission to both the product and community – never sacrificing quality and continuing to give consumers the best socks imaginable.

About Darn Tough Vermont:

Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt, and Juniors’ styles.

Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. With a forever focus on giving back, Darn Tough has donated over 1,000,000 meals to the Vermont Foodbank. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series