Db, the Scandinavian bag and luggage brand redefining modern travel gear, today announced its partnership as an official supplier partner of U.S. Ski & Snowboard as they head into the 2026 Milano Cortina Olympic & Paralympic Winter Games.
Celebrated for its clean Scandinavian design, patented innovations such as the Hook-Up™ System and Rib Cage Technology™, and award-winning luggage, to make any journey and skiing trip easy to navigate, Db has become the go-to brand for athletes and creatives around the world. Built to move seamlessly from mountain towns to global runways, Db products deliver rugged performance with refined style.
Through this partnership, Db will equip U.S. Ski & Snowboard athletes with its bestselling Snow Roller Pro, Split Duffel, and the iconic Hugger Backpack, including special athlete-edition designs.
“We are proud to stand alongside the U.S. Ski & Snowboard Team — an organization that embodies ambition, creativity, and performance at the highest level,” said Richard Collier, CEO of Db. “This partnership marks another significant milestone in our global growth journey. Following collaborations with SAS, Alpine F1, and Polestar, as well as expanded distribution in the U.S., we are confident this will propel our momentum even further.”
“We are so excited to partner with Db and outfit our team with high-quality luggage as they travel around the world to compete at the highest level of skiing and snowboarding,” said Trisha Worthington, U.S. Ski & Snowboard Chief Revenue & Philanthropy Officer. “Db’s innovation and style align with the spirit of our teams, and we’re proud to partner with a brand that shares our pursuit of excellence.”
The sponsorship underscores Db’s growing presence in North America and its commitment to supporting communities at the intersection of sport, adventure, and lifestyle. When you think snow, ski and travel, you should think of DB.
About Db
Db is a Scandinavian travel brand on a mission to redefine how the world moves, enabling meaningful journeys through clean, clever design and patented technology. Its award-winning range includes backpacks, hardcase luggage, and sports bags built for the creative community and modern explorers alike. Recognized with multiple international design awards, Db is sold at leading retailers worldwide and supported by ambassadors across snow, surf, skate, fashion, and culture. The company became B Corp Certified in 2023, received minority investment from LVMH Luxury Ventures in 2024, and welcomed Erling Haaland and Gustav Witsøe as investors in 2025.
In the United States, Db is distributed by Waypoint Seattle in the outdoors channel and PlusPlus in the lifestyle channel. https://www.waypointoutdoor.com/ https://dbjourney.com/en-us/pages/retailer
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org
