Dickies, today announces the launch of a new men’s and women’s apparel collection, Neo Nomad, designed to embrace the exploration of nature and celebrate the shortening and cooling of the days.
Neo Nomad combines responsibly made, warm layering options with technical performance fabrics, providing stylish protection from the elements.
Debuting digital, social, and short-form video content, the accompanying look book and creative shoot focuses on two emerging artists Yuri Kaban and Stella Stone. Shot on location in their home city Milan, the concept explores both designers’ shared passion for the outdoors and how they express themselves through their chosen creative profession. The content follows a day in the life of each artist, providing a view into their creative process and the city that inspires them.
The Neo Nomad apparel collection features earthy organic patterns and southwestern prints, high pile fleece, and thermal padding outerwear, cut clean and simplistic. This authentic collection of cool weather garments focuses on nature, warmth, and preservation.
Dickies has partnered with creative agency Tarfu Studio to produce the Neo Nomad collection look book and video content and tapped talent including director Theo Doguelat, photographer Sylvain Sey, and stylist Silvia Vinci, amongst others.
The Neo Nomad collection retails from $19.99 to $154.99 and will be available on October 4th at 10 AM PST on Dickies.com. For more information on Dickies, follow the brand on Instagram and TikTok @dickies.
Full credits for the creative shoot:
A Project by @tarfustudio Photographer @sylvain_sey
Assistant Photographer Mattia Pastore Digital @_gillemon
Director @Theodoguelat
1st AC @darioloide
Stylist @slvnc
Assistant Stylist @piangoonline
Soundtrack & Sound Design @alessandromarinelli__ Color Grading @vieridallachiesa
Makeup @elena_gaggero
Assistant Makeup @giacomomarazzi
Producer @claudia_decaro @isola_bonita
Set Design by Leonardo Tosetto
Runner @dicornelfrigor @andr3af3rrar1
Talents @Yurikaban @Stellastone
Special Thanks to Alva, Edoardo, Joshua, Sofia, Rayon Vert
About Dickies
Since the company’s introduction almost 100 years ago, workers from all walks of life choose Dickies as their number one choice when it comes to durable, functional, rugged garments. Whether tattoo artists, skaters, custom bike builders, or construction workers, it’s thanks to this vast workwear heritage and adoption of the brand through different subcultures that Dickies has become so much more than clothes just to work in.
