Dickies, the world’s leading workwear brand, announced today a new collection with New York Sunshine (Sunshine) entitled ‘Sun-Dyed in Texas.’ This marks the apparel brand’s first partnership with the art collective which launches Friday, June 17. Sunshine, and Dickies the world-renowned Texas-based brand whose century-long history balances apparel craftsmanship between traditional workwear and work-inspired streetwear, worked in tandem to blur the lines between art, design, and fashion to create this exclusive collaboration. The new collection is a true partnership, representing the forward vision of John Margaritis, the multi-dispensary artist behind the leading creative shop located in New York.
The collaboration consists of two portions. During the summer of 2021, two temporary physical installations were housed for six months in the beating desert sun of Marfa, Texas – a far west Texas ranch and border town serving as a leading artist community. The installations, a series of billboards and a stick-frame house, awarded THE DESIGN PRIZE 2021 golden madonnina, were wrapped in Dickies signature twill fabric, illuminating the night sky, and creating a mirage-like glow within the Marfa desert as the backdrop. To make the unique, limited-edition apparel collection, the weathered/sun-dyed material was pulled from the installations and upcycled to produce the ‘Sun-Dyed in Texas’ collection, consisting of truly unique jackets and pants. Each piece is labeled and numbered to showcase its rarity, as no two pieces are the same. The second iteration of the collaboration involves a full collection strongly inspired by the art installations and creative process in Marfa. This expansive collection includes pants, jackets, vests, shirts, socks, headwear, and more.
“Dickies represents quality, spirit and agelessness within their clothing, allowing me the creative freedom to fuse fashion, art, architecture and retail seamlessly into one, creating this unique and exclusive ‘Sun-Dyed in Texas’ collection,” says Margaritis, founder of New York Sunshine.
The synergy between Sunshine and Dickies can be traced back to the brands heritage and fabrications, making them unique in their respective spaces and fortifying them as leaders and trailblazers in their fields. Margaritis is crafting a legacy and path through the worlds of art, fashion, and design. At the same time, Dickies has cemented itself as a leader in the apparel industry, known for its dependable quality for the last century, celebrating its 100th anniversary in 2022.
“Dickies has always been about more than clothing; we’re about celebrating communities of individuals and makers who put their passion and love into their creations. With ‘Sun-Dyed in Texas’ we can simultaneously honor our Texas roots, the hard work that went into the installation and the craftsmanship of the upcycled collection – honoring those who made the brand what it is today, people like John and his family,” says Sarah Crockett, Global Chief Marketing Officer, Dickies.
The ‘Sun-Dyed in Texas’ collection can be purchased on dickies.com and newyorksunshine.com with items ranging from $20.00 to $420.00. Additionally, the collaboration features an exclusive lookbook, “Summer Cowboy,” that uniquely reimagines the collection’s journey from the dusty roads of Marfa to concrete streets of New York City.
For more information on Dickies, follow the brand on Instagram and TikTok @dickies and visit the brand’s website dickies.com. For more information on New York Sunshine, follow the INSTALL TEAM on Instagram @newyorksunshine and visit the website newyorksunshine.com.
About the Dickies® Brand
Founded in 1922 in Fort Worth, Texas, Dickies has stood alongside generations of proud workers, equipping them with the rugged, durable workwear that has enabled them to make and shape our world. A brand of VF Corporation, Dickies has grown to represent a global community of people who have taken inspiration from the traditional world of work and made it their own. For 100 years and available in over 100 countries, what began as a humble workwear company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity. For more information, please visit dickies.com.
