Canadian apparel brand DUER has unveiled the spring drop of its SS25 Collection. Designed for versatility and comfort, the collection seamlessly blends performance with contemporary style—empowering individuals to do more with fewer, better-crafted pieces.
Versatile By Design – Meet the SS25 Lookbook
For spring, DUER is expanding its offering with fresh takes on utility-inspired staples, contemporary fits, and innovative fabrics designed to support dynamic lifestyles. Highlights include:
- Stretch Canvas: Building on its Fall 2024 debut, DUER continues to reimagine utility wear, creating a new uniform of choice for individuals seeking strength, flexibility, and versatility in their everyday apparel. New styles include the Relaxed Straight Chino, Utility Jacket, and Utility Pant for men, and the Girlfriend Jumpsuit for women.
- New Fits in Spring-Ready Fabrics: Key additions include the Performance Denim+ Straight and NuStretch Slim Straight Trouser (available February 2025) for men, and the Performance Denim+ High Rise Straight for women—marking the first-ever women’s style in Performance Denim+.
- No Sweat Denim (available February 2025): This brand-new fabric is enhanced with lyocell for a soft, smooth hand feel, offering the iconic look of jeans with the softness and drape of dress pants. No Sweat Denim will debut in the women’s No Sweat Denim High Rise Wide Leg (available February 2025).
“At DUER, we design clothing for people who want to do more with less—without sacrificing style or performance,” said DUER Founder Gary Lenett.”This collection delivers this, offering versatile pieces that move with you and fit effortlessly into everyday life.”
The first range of spring products are available now at ShopDuer.com, with more launching in early February. DUER will unveil the second half of its SS25 Collection, the Summer Drop, in early March and April with a focus on summer-ready styles and fabrics.
The Creator Series: A Tribute to Style and the Creative Spirit
DUER is celebrating the expanded Stretch Canvas range with The Creator Series, a campaign featuring six Vancouver-based creatives who embody the brand’s ethos of authenticity and movement. From potters to photographers, each maker showcases how creativity and functionality intersect in their craft.
In another execution of this campaign, DUER is partnering with multidisciplinary artist Ruth Wickremesooriya for the DesignTO Festival in Toronto from January 24 through February 2. Her installation, Let’s Be Honest, crafted from salvaged DUER denim, will debut at DUER’s Ossington store as part of the festival.
Watch The Creator Series now on DUER’s YouTube channel, with new content launching throughout January and February.
About DUER
Built for Doing, DUER is a new take on performance apparel, rooted in jeanswear. Natural fiber-rich fabrics offer ultimate comfort, elevated style, and all-day performance in any environment. Vancouver-born, the omnichannel business has dedicated storefronts in Canada and the U.S., a North American e-commerce channel, and a global network of wholesale partners. Developed for those who seek adventure in the everyday, DUER bridges the gap between fashion and function with performance apparel for both men and women.
