It’s hard to think of a more universally recognized icon than the humble smiley. And as the very symbol of happiness for 50 years, it’s hard to think of a better sparring partner for Eastpak, the brand that’s inspired people to go their own way for just as long! This second collaboration between Smiley and Eastpak builds on both brands’ positive, playful, and fun-loving outlook, resulting in three striking prints and no fewer than 10 classic packs, trolleys, and accessories.
Reminding us just how powerful a simple smile can be!
PADDED PAK’R®
Where it all began for Eastpak! Our most iconic backpack, unchanged in shape since 1976, and almost the same vintage as the smiley symbol itself. In other words, the perfect backdrop for
3 equally iconic colorways: from the all-over Smiley Stretch Yellow print to the Smiley Graffiti Black placed print and the Smiley Patch Marine, featuring an iron-on patch against a navy blue main fabric.
OUT OF OFFICE
Featuring the same 3 colorways from this second collab collection and adding an extra layer of organization in the form of our popular Out of Office pack.
ORBIT
Our more compact, but no less functional Orbit pack lets you share the happiness in Smiley Stretch Yellow and Smiley Graffiti Black.
SPRINGER
Around the waist or cross-body, our iconic bum bag is sure to spark a smile from across any street. In the same Smiley Stretch Yellow all- over print and the Smiley Graffiti Black placed print.
TRANVERZ S/M/L
Brighten up your travels with our ever-popular Tranverz L, M and carry-on S. All three sizes of our ultra-durable and ultra-versatile two- wheeled soft-shell trolleys come brandished with the Smiley Graffiti Black placed print in bright smiley yellow.
BENCHMARK SINGLE
While you’re at it, bright up your desk with the original Eastpak pencil case in your choice of Smiley Stretch Yellow or Smiley Graffiti Black.
OVAL SINGLE
Why shouldn’t your cables, stationery, and other accessories enjoy the same treatment? Our versatile accessory case also comes in both Smiley Stretch Yellow and Smiley Graffiti Black prints and co- branded logos.
SMILEY GROUPIE
As an added extra, we happily present this fun novelty coin pouch in iconic smiley yellow. A pocket-size reminder to keep on smiling, no matter what!
The SMILEY x EASTPAK SS22 collection will be available in selected retailers on March 21, 2022
ABOUT SMILEY
Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley TRADEMARK/ BRAND would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top
of the agenda. Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.
In 1996 Nicolas Loufrani, son of Franklin, took the helm whilst the world was in the midst of the digital revolution and saw a huge opportunity to bring Smiley into the digital world. Nicolas created a whole new way of communicating, using a variety of facial expressions on the original Smiley to convey emotions. His emoticons are now used by everyone around the world every day.
Pursuing Smiley’s goal to make the world a happier, kinder, more conscious place, Loufrani created Smiley Movement in 2017. Smiley Movement is a non-profit community which aims to inspire positive change in society addressing urgent societal and environmental problems. Smiley Movement provides a cross-media platform of news, videos, events and awards that connect the non-profit sector to the broader public to enlighten minds and empower people to take positive action.
Today, The Smiley Company is one of the world’s top global licensing enterprises that extends across fashion and homewares, through to food and beverage and continues to embrace collaboration as an opportunity to spread this important message. For 2022 Smiley will bring back its original message of ‘Take the Time to Smile’ which is still as relevant as ever, by spreading this positive message through global activations, brand collaborations and feel good experiences. More than an icon, brand and lifestyle, Smiley is a sprit and philosophy and a reminder of how powerful a smile can be.
ABOUT EASTPAK
Eastpak has been making bags that inspire people to move, since 1952. From a manufacturer of military- issue packs and duffels for the US army to a leading lifestyle brand for people who live, work and play in the city. Since 2000, Eastpak forms part of the VF portfolio of international brands. We ensure that the same commitment to quality that made Eastpak famous lives on in its range of stylish and functional backpacks, shoulder bags, travel gear, and accessories. Eastpak continues to evolve with its loyal fans, and it is still very much the brand that is “Built to Resist”.
