Electric is proud to announce two new color additions to the Jason Momoa Collection: JM Matte Pink and JM Rose Tort. Each pair is produced from Italian M49 Bio Acetate, comes in a recycled chipboard box and includes a REPREVE® recycled nylon microfiber bag for storage and cleaning. The Jason Momoa collection now features our two best-selling frames: The Knoxville and The Crasher
Jason is an actor, an activist, and a dreamer who lives the core ethos of Electric at full throttle. We worked with Jason to design signature eyewear styles that embody his passion for sustainability, Polynesian culture, and vintage aesthetics.
“My friends run deep in the surf and moto culture and introduced me to the Electric brand. I loved the eyewear styles and wanted to create an earth-friendly collaboration with my personal touch to wear and help give back to charities protecting Hawai’i.”
– Jason Momoa
All of Jason’s proceeds go to support Sustainable Coastlines Hawai’i. @sustainablecoastlineshawaii
About Electric
Electric’s reputation for being one of the most forward-thinking names in eyewear is well earned. The brand has designed and developed products with some of the world’s top athletes and personalities. A commitment to style-driven, purpose-built eyewear is a key design philosophy that has resulted in two decades of innovation. Twenty years in, the passion and energy are unparalleled, and the brand remains unapologetically — Electric.
For more information on Electric’s products visit electriceyewear.com, and follow @electric on Instagram
About Jason Momoa
Jason Momoa is an American actor and activist with deep family roots from the Hawaiian islands. He is known for his leading roles in Game of Thrones, Aquaman, Dune, and See, among many others. Jason advocates for the environment and utilizes his platform to educate consumers on the harmful nature of single-use plastics on our environment. Jason’s other passions encompass a profound appreciation for vintage motorcycles, music and guitars, art, and local artisans.
