ENDVR, the platform that connects brands with frontline retail heroes, today announced a strategic partnership with Lightspeed Commerce Inc. (NYSE: LSPD) (TSX: LSPD) (“Lightspeed“), the unified omnichannel platform powering ambitious retail and hospitality businesses in over 100 countries. This new integration allows retailers to securely connect their Lightspeed POS system directly to the ENDVR platform, making eligible brand-sponsored incentive programs fully automated.
While ENDVR revolutionized the industry by replacing outdated manual offline sales incentives with simple, mobile receipt submissions, this integration represents the next great leap forward. It addresses an important point of friction in the process: the need for associates to manually submit proof of sale. By automating sales tracking, the partnership eliminates this administrative step for managers and associates, allowing them to focus on serving customers.
“Our mission has always been to close the gap between a brand’s goals and the reality on the sales floor,” said Steve Gendron, CEO of ENDVR. “First, we made it easy for associates to participate with their phones. Now, by partnering with an industry leader like Lightspeed, we’re embedding the reward process directly into the retailer’s workflow, which is the ultimate way to celebrate the expertise of the person on the sales floor without adding to their workload.”
The partnership reflects a shared commitment to empowering independent retailers with the best tools to succeed in a competitive market.
“Lightspeed’s vision is to empower the world’s best businesses to thrive. A huge part of that is providing our merchants with a connected ecosystem of tools that simplify their operations and help them grow,” said Michael Ganci, Managing Director, NOAM Retail at Lightspeed. “Our partnership with ENDVR does just that. It helps our customers motivate their teams and strengthen their brand relationships, all while giving them back their most valuable resource: time.”
The integration provides a simple, “set it and forget it” solution. After a one-time authorization by a manager, the system works silently in the background to automatically track campaign-specific sales via UPC. This ensures that eligible sales are captured and that frontline staff are rewarded for their performance, fairly and accurately.
Key benefits for retailers include:
- Giving Managers Their Time Back: Eliminates the need to chase down, photograph, or validate receipts, reducing administrative work.
- Ensuring Sales are Celebrated: Ensures that frontline associates are rewarded for eligible sales, boosting morale and motivation.
- Providing Full Control: Managers have complete oversight and can easily review and approve which brand campaigns to sync with their POS system.
- Making It Effortless for Teams to Win: Transforms incentives from a chore associates have to do into a benefit that happens for them, allowing them to focus on customers.
The decision to partner with Lightspeed was driven by their extensive footprint and trusted reputation among the specialty retailers that ENDVR serves. By integrating with the tools these businesses already use every day, ENDVR is making it easier than ever for them to drive performance and reap the benefits of brand investment.
The Lightspeed integration is now available to all retailers on the ENDVR platform as ENDVR continues to build a more connected and automated retail ecosystem.
About ENDVR
ENDVR is the retail performance platform that connects brands with the frontline heroes who sell their products. Through education, sales incentives, and real-time insights, ENDVR empowers associates with the knowledge they need to be confident experts and drives the measurable sell-through that brands need to win in the wholesale channel.
About Lightspeed
Lightspeed is the POS and payments platform powering businesses at the heart of communities in over 100 countries. As the partner of choice for ambitious retail, golf and hospitality entrepreneurs, Lightspeed helps businesses accelerate growth, deliver exceptional customer experiences, and run smarter across all channels and locations.
With fast, flexible omnichannel technology, Lightspeed brings together point of sale, ecommerce, embedded payments, inventory, reporting, staff and supplier management, financial services, and an exclusive wholesale retail network. Backed by insights, and expert support, Lightspeed helps businesses run more efficiently and focus on what they do best.
Founded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange and Toronto Stock Exchange (NYSE: LSPD) (TSX: LSPD), with teams across North America, Europe, and Asia Pacific.
