Etnies Drops Nassim Lachhab Video for Shoe Launch

The video to launch his signature etnies Windrow colorway was his take on the Créteil Plaza in the suburbs of Paris. 
Published: September 14, 2021 Press Release

etnies is proud to launch a signature Windrow colorway for Morocco’s first pro skater Nassim Lachhab.  The video project to launch his Signature etnies Windrow colorway (black/white/gum) was his take on the iconic Créteil Plaza in the suburbs of Paris.  Check it out:https://youtu.be/Md3hj7T-njc

Nassim’s originally from Rabat Morocco, but you can tell he lived in France and put in his time at the Créteil Plaza.  With ledges, stairs, a block set, a triple-set and some of the best flat ground you could ask for – this plaza has been recognized globally since the 90s.  Nassim hit every area of Créteil Plaza in this etnies video project.

The white stylized “E” on Nassim’s Windrow pops in contrast to the slim streamlined silhouette.  The shoe’s insole features a mosaic in the colors of the Moroccan flag, representing his roots.  With a suede upper, an eggcrate midsole with lots of flex, a gum outsole and hidden lace loops to protect against grip tape this shoe is a skate machine, just like Nassim.

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About etnies: 

Built by skateboarding since 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies’ vision, led by owner and skateboarder Pierre Andre Senizergues, is to remain the leading skateboard footwear company committed to creating innovative products that provide the most style, comfort and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, BMX and MTB riders, and continues its dedication by giving back to each of these communities. For additional information, visit etnies.com.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series