Expansion of E-commerce on Thule.com Continues in Europe

Published: May 22, 2024 Press Release

At the beginning of May, the company successfully launched Thule.com e-commerce in Poland, marking the 12th direct-to-consumer market in Europe.

Thule Expansion poland 720x525

Courtesy of Thule

Poland, the 7th largest country in Europe with approximately 40 million inhabitants, offers a significant opportunity for the brand to brings all its products closer to many more consumers. The business in Poland has experienced strong growth over the years and a large population of passionate outdoor and cycling enthusiasts. Thule is excited about this expansion into such an important market.

Thule’s 12 direct-to-consumer markets in Europe are now: Austria, Belgium, Czech Republic, Denmark, Germany, France, Italy, Netherlands, Poland, Spain, Sweden and UK.

About Thule Group

We are an international group of passionate people who focus on developing safe, easy-to-use, and good-looking products for active families and outdoor enthusiasts. Helping them bring what they care for most when they enjoy their active lives.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series