The iconic Australian surf brand Rip Curl has partnered with Brazilian fashion and lifestyle house FARM Rio for their first-ever collaboration bringing together the two brands’ bold designs, technical innovation, and a shared love of beach culture.
For more than 27 years, FARM Rio has inspired people around the world to dress in happiness. Their bold, expressive prints are rooted in the spirit of Rio de Janeiro, celebrating colour, vibrance and the lively energy of its people. Rip Curl, an Australian surf institution for more than five decades, continues to push the boundaries of performance surfwear with products designed for life in and around the water.
FARM Rio’s newly launched accessories brand, FARM Etc. is also co-signing the partnership to expand the collaboration beyond apparel into luggage and accessories. Together Rip Curl’s technical expertise and FARM Rio’s signature vibrant patterns come to life across apparel, swimwear, wetsuits, luggage and accessories, with each piece embodying a blend of function and style.
“Many attributes could justify the collaboration between FARM Rio and Rip Curl, but the most important of all is passion: two brands built by people who are passionate about their own lifestyles and the products that express them,” said Gabriel Oliveira, FARM Rio’s Branding Director.
Rip Curl’s Head of Design Amy Findlay shared, “Integrating FARM Rio’s bold artwork into technical surf products has been so much fun! We collaborated closely on every element; print scale, placement, construction to ensure the pieces not only look great, but also perform to our standards in the ocean. We’re proud of the collection we have created together and hope women around the world feel confident when they wear it in and out of the water.
”As certified B Corporations, both brands share a commitment to sustainability and work to reduce their impact on people and planet. This collaboration reflects that shared mission, combining responsible design with creativity and global cultural exchange.
Highlights from the collection include technical summer wetsuits, a vibrant floral suitcase, a striped shirt and pant set, and floral bikini sets. The FARM Rio x Rip Curl floral print appears across the collection, tying the pieces all together.
The FARM Rio x Rip Curl collection launches today and will be available through select retail stores and both brands’ online channels at www.ripcurl.com/au, arriving just in time for a bright and tropical summer.
About Rip Curl
Founded in Torquay, Australia, in 1969, Rip Curl remains a company built by surfers for surfers. Regarded as The Ultimate Surfing Company, for over 50 years Rip Curl has endeavored to make the best products, run the best events, support the best athletes, deliver the best customer service, and have the best crew of people. The Search is the driving force that led to the creation of Rip Curl, and it lives in the spirit of everything the Rip Curl crew do.
About FARM Rio
FARM Rio is a global fashion and lifestyle brand that captures the true essence of Brazil. Using a playful mix of proprietary prints and radiant colors and textures, the brand inspires awell-lived life – one of authenticity, vibrancy, and natural beauty. Founded by Katia Barros and Marcello Bastos in 1997 as a small marketplace booth in Rio, the brand has become a household name in Brazil, with over 2,000 employees and more than 130 stores across the country. FARM Rio began their global expansion in 2019 with the opening of their flagship boutique in SoHo, New York. The brand now has seven US boutique locations (NYC, Los Angeles, Washington DC and Miami), five in Europe (Paris London, Mykonos), one in in the Middle East (Dubai) and 2 in Mexico (Mexico City).
FARM Rio has more than 2,000 global retailers and branded spaces in Samaritaine, Le Bon Marché, Galeries Lafayette, Selfridges, Liberty, Rinascente, Bloomingdale’s, and Printemps.
FARM Rio is Certified B company which integrates AZZAS 2154 Group, Latin America largest fashion retail group. Since its U.S. launch in 2019, FARM Rio has prioritized sustainable initiatives. The brand donates a thousand trees to be planted in Brazil’s biomes each day through its program “1000 trees a day, every day”, where more than 2 million trees have already been planted.
About FARM Etc
FARM Etc is the new lifestyle brand within the FARM Rio universe. With a mission to bring colorful prints into every moment, its versatile product mix suits all styles, ages, and genders. Inspired by the sun-kissed way of life in Rio de Janeiro, it carries the spontaneous spirit of those who are always on the go.
The launch of the new brand was a natural next step after the FARM Rio team noticed that items beyond clothing — such as thermal bottles, backpacks, gifts, and even decorative pieces like surfboards and stand-up paddleboards — were consistently in high demand and always sold out quickly. The strong performance of the accessories lines, combined with the community’s growing appetite for lifestyle goods in original prints, led to the creation of FARM Etc.
