Filson, the nearly 128-year-old outdoor outfitter known for rugged quality and durability, has hired Waypoint Outdoor, the largest sales organization in the outdoor industry, to lead its wholesale sales initiatives in North America. This marks a significant step forward for Filson, giving us the scale, infrastructure, and regional expertise to reach more specialty retailers.
“Filson is a perfect specialty brand for specialty retail. This change to our sales organization will allow us to provide best in class service to the specialty market” said Filson President, Tim Bantle. “Filson occupies a unique space in the market with a focus on craftsmanship and timeless style across workwear, sportswear, outdoor apparel and gear. With Waypoint Outdoor, Filson gains access to a nationwide network of specialty retailers, regional chains, and key accounts faster and more efficiently than we could build in-house. Waypoint is simply the best out there and we’re really excited to work with them.”
Waypoint Outdoor has an expansive sales infrastructure and a network of accomplished sales reps, which perfectly positions it to bring Filson into more specialty retailers. In addition, Waypoint’s field reps provide in-store support, merchandising and product training, which is crucial to ensuring Filson’s heritage, craftsmanship and durability story is told consistently at point of sale.
“The Waypoint team has always loved and respected the Filson brand and its enduring products. We’re honored to partner to deepen the specialty wholesale business and bring the brand to life with the best retailers across the country. We will make sure that the transition is seamless for the existing retailers and strive to provide the highest level of service for every Filson dealer. We see so much opportunity for the brand and can’t wait to get to work.” Said Bob Holding, CEO Waypoint Outdoor.
About Filson
Established in Seattle in 1897 to outfit prospectors headed for the Yukon, the company’s 128-year legacy is built upon its reputation for honesty, quality and durability. Filson’s long-lasting gear is the choice of explorers, adventurers, ranchers, hunters, anglers, engineers and anyone with a passion for the outdoors. Over a century after its founding, the Filson headquarters remain in Seattle, Washington. Filson currently operates 13 retail stores across the US and CAN and Filson.com in its DTC business. For more information, visit filson.com and follow them @filson1897.
