Finisterre, is expanding its U.S. wholesale footprint with a new presence in six REI stores across the country. Starting this fall, REI locations in Denver, Seattle, New York, Anchorage, Berkeley, and Chicago will carry a curated selection of Finisterre’s latest gear, including standout pieces from the new autumn collection, signature knitwear, and a winter-ready outerwear. Finisterre products are now available in 69 outdoor and surf brick and mortar shops across North America including Evo, Revolve and REI.
To celebrate the launch, Finisterre will host a series of in-store activations in New York, Seattle, and Denver. These events will include hands-on demos, product deep-dives, and conversations with Finisterre team members—designed to connect directly with outdoor communities and share the brand’s unique approach to performance and sustainability.
This partnership marks a meaningful alignment between two purpose-led outdoor brands committed to environmental responsibility, access to nature, and well-crafted gear built to last.
“We’re proud to partner with REI—not just because they’re a cornerstone of the U.S. outdoor industry, but because we share a deep ethos around protecting the planet and creating quality products that stand the test of time,” Chris Evans, general manager, Finisterre North America. “This launch gives us the opportunity to connect with U.S. customers in person, tell our story, and offer a tactile experience of the products we’ve designed for real adventures.”
Finisterre’s REI launch is a step forward in growing its U.S. community and creating more opportunities for outdoor lovers to choose gear that reflects both their values and their lifestyle.
To learn more about Finisterre’s U.S. retail expansion or find event dates, visit www.finisterre.com.
ABOUT FINISTERRE
Born from the needs of hardy British surfers, Finisterre makes enduring outdoor wear for an inspired life in and around the sea. It started in 2003 with an innovative fleece that was designed to keep out chill winds and warm up cold bodies. Since these early days, driven by those who have jumped onboard, the brand and product has widened beyond these original beginnings. Yet from their cliff top workshop in Cornwall, they stay true to their original design ethos of functionality and sustainability brought to life in an understated style and identity.
Website: finisterre.com
