Fjällräven’s Greenland Collection Updated For Spring

The collection is inspired by scientists and nature enthusiasts in Greenland.
Published: April 3, 2018 Press Release

The very first Fjällräven garment, the Greenland Jacket, was loved by a whole generation of people who longed to leave the cities to discover nature. We have now returned to Greenland to update the collection that grew from this jacket – to inspire more people to enjoy nature, on nature’s terms – just like the first Greenland Jacket once did.

The collection is inspired by a new generation of people living in Greenland – scientists and nature enthusiasts from all over the world who have left their homes to explore this pristine island.

Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series