Flojos, the iconic Southern California sandal brand known for its laid-back comfort and coastal style, is excited to announce the appointment of Christian Lass as its new Director of Sales. This strategic hire comes as the company accelerates its expansion across key national retail channels and builds a robust sales team to support long-term growth.
Bringing over 25 years of experience in footwear, apparel, hardgoods, and consumer product sales in the action sports arena, Christian Lass will lead Flojos’ wholesale strategy, deepen relationships with retail partners, and scale the brand’s presence across specialty, department store, and e-commerce accounts. He has previously served as Director of Sales for top industry brands including Arbor Collective, Dragon, 509, and FMF (La Jolla Group), bringing a proven track record of success and leadership. The role at Flojos will also oversee the expansion of both internal and external sales forces. Christian hit the ground running, bringing in a skilled team of veteran sales reps within his first month.
“Flojos has experienced incredible momentum over the past few seasons, and this is the perfect time to strengthen our sales foundation,” said John Dickinson, CEO of Flojos. “With Christian’s leadership and experience, we’re confident in our ability to take the brand to the next level, we foresee meaningful momentum for the Flojos brand, not just this season, but for the long run. This is just the beginning.”
Flojos has expanded its national sales force, bringing on key regional representatives to strengthen retail partnerships and drive growth across the U.S. New additions include:
- Adam Scott covering Utah, Colorado, Wyoming, and Idaho
- Barcus Evans overseeing Oregon, Washington, Montana, and Alaska
- Sean Gallivan representing the Northeast, including ME, VT, NH, MA, CT, RI, NY, NJ, PA, and DE
- Paul Reinecke leading efforts in Florida
The brand continues to build momentum and is actively seeking representation in the Midwest and Hawaiian Islands to complete its nationwide coverage.
Flojos is ready for an exciting new chapter, expanding its footprint, evolving its collections, and deepening its connection with loyal customers and new audiences alike.
For sales inquiries, please contact:
Christian Lass
Email: Christian@flojos.com
About Flojos:
Founded in 1972, Flojos (pronounced “Flow-Hose”) has become a staple in Southern California culture and beyond. With a focus on laid-back lifestyle, comfort, and versatile design, Flojos offers a full line of sandals and footwear for men, women, and kids, perfect for everything from the beach to everyday wear.
