FLORENCE and RIFFE International, LLC. have debuted their new collaboration celebrating the brands’ shared values around oceanic enjoyment & protection.
“We are excited to partner on this collaboration with Florence, a brand whose values align with Riffe’s. Uniting our passion to design and develop premium equipment for people living life to the fullest in and around the ocean feels very natural. Our signature DIGI-TEK© Camo pattern transcends spearfishing to cover key functional pieces for diverse aquatic pursuits,” said RIFFE CEO, Jill Riffe Salerno.
Comprising a Utility Boardshort, Hooded Utility UPF Shirt, & Boonie Hat cast in RIFFE’s signature DIGI-TEK© camo, the collection also features two original graphic tees showcasing prized Hawaiian game fish illustrated by artist & lifelong fisherman Brenson Sekas.
“Jay Riffe built an exceptional brand, community & legacy around his love and respect for the ocean. John Florence and our team share similar values in this regard, and have been endlessly inspired by the world-class team at RIFFE. We couldn’t be more proud of this collaboration and to be able to provide utilitarian solutions for those wanting to thrive in and around the water,” said FLORENCE President, Pat O’Connell.
The RIFFE X FLORENCE Collection will be available on florencemarinex.com, speargun.com and in select retailers.
ABOUT FLORENCE
Founded by generation-defining surfer, Olympian, & 2X World Champion from Hawaii, John Florence. FLORENCE builds utilitarian equipment for modern sport conditions. A global network of Test Pilots informs our rigorous product standards. Engineered solutions inspired by John’s genuine connection with water, earth & sky. Researched & developed in one of the most dynamic environments on earth – Oahu’s North Shore.
Learn more at florencemarinex.com
ABOUT RIFFE INTERNATIONAL, INC.
RIFFE International, Inc. is the world’s leading manufacturer of spearfishing equipment and products to experience the underwater wilderness while promoting sustainable spearfishing and encouraging all to be stewards of the world through mindful aquatic pursuits. Dedicated to producing high quality products made from premium materials, continuous research and development led by our team divers delivers spearfishing, freediving and snorkeling gear designed to bring years of adventure to every water lover in the world. Founder Jay Riffe saw the need for better performing equipment and began building spearguns in his garage in Dana Point, California. In 1979, RIFFE International Inc. was established and continues as a family owned and operated brand, maintaining its roots within the ocean community based in San Clemente, California, not far from its humble beginnings. For more information, visit www.riffeinternational.com.
