Formula 1® and Pacsun continue their partnership with the official Spring launch of new, limited-edition branded apparel and accessories. Following the initial debut of select styles introduced at ComplexCon 2022, the expansive collection comes just in time to help kick off the 2023 Formula 1® season.
The collaboration caters to the sport’s ever-growing young audience and includes offerings for all. An extension of the neutral-toned line of graphic tees and loungewear that sold out in weeks in-store and online last year, the 37-piece collection introduces brighter and bolder styles that can be worn together or individually, along with a variety of accessories. Consumers now have access to co-branded hats, matching sets, jerseys, zip shirts, camp shirts, socks, and more. All items feature iconic decals and racing elements.
“Following the success of the launch of our collaboration with Pacsun last year, it’s great to be starting the new season in style with a more extensive collection of products for fans to get their hands on. The new lines really bring the excitement and fun of the sport to life, as we continue to look for new ways for younger fans to show their passion for F1,” said Oli Boden, Head of Licensing & Gaming at Formula 1.
“With increasingly high exposure and demand, we look forward to giving our community and fans the ability to engage further with Formula 1 through our collaboration, especially after seeing the positive response to our teaser drop last year,” said Brie Olson, Co-CEO at Pacsun. “This collection will also offer more apparel options and extras just in time for the start of the Formula 1 2023 season.”
Consumers can show their support by integrating these designs, priced between $30 – $150, into their wardrobe, whether it be during a race or in their everyday looks. The line is available now in sizes ranging from XS – XXL exclusively in 275 Pacsun storefronts nationwide and online worldwide at www.Pacsun.com.
