Fox Racing, the global leader in motocross and mountain biking gear and apparel, celebrates its 50th anniversary year paying homage to the brand’s vision of Honor Yesterday, Conquer Today, Invent Tomorrow. The idea will be brought to life throughout 2024 by honoring stories from the past, conquering new product launches and race weekends, and continuing the pursuit of performance innovations that will define the future of racewear.
The brand’s vision (Honor, Conquer, Invent) is derived from the founding principles established by the Fox family in the early years of the company, including a quote from the founder, Geoff Fox: “Change is the only constant.” In 2024, change comes in the form of the official introduction of the new logo mark, an evolution of the iconic Fox Head logo drawn in 1975. “While the logo has gone through many changes over the years, it’s never lost what it stands for – a family-values-based way of working, technical innovation, and passion for our sports and evolving them,” said Chad Hilton, VP of Brand, who stewarded the change across Fox Racing products and digital channels in 2023.
Fox Racing reaffirms the new Fox Head logo and evolution of branding through the launch of the 50th Anniversary Limited Edition Collection, which includes Fox Union BOA® Shoes, Speedframe Pro helmet, and Flexair gloves with more additions arriving later in the year. The collection also features a color palette crafted for both design evolution and nostalgic reminiscences of past styles through vibrant and bold race graphics.
The 50th Anniversary Limited Edition Collection is currently available on www.foxracing.com, at Fox Racing flagship stores, and at participating Fox Racing dealers and channels globally.
About Fox Racing
For over 5 decades, Fox Racing has been the global leader in motocross and mountain bike gear and apparel. Fox outfits the world’s best competitive action sport athletes and enthusiasts with products that combine innovation and style, rooted in the brand’s original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world. www.foxracing.com
