In a move that expands FUEL TV’s presence in a key part of the world the company has forged a strategic alliance with South Africa’s Old School Productions, it was announced today by FUEL TV CEO Fernando Figueiredo and OSP Founder and CEO Markus Museler.
“Southern Africa is one of the most important regions in the world for the growth of action sports, most notably surfing, skateboarding and BMX” said Figueiredo in making the announcement. “We’ve had the good fortune of working with Markus and his team at Old School Productions through the years with their ULT.X action sports festival, and our strategic partnership is the logical next step as we bring FUEL TV to more of the world.”
In addition to continuing to distribute ULT.X globally, OSP and FUEL TV have collaborated on the development of a new monthly series called “AFRICA NOW” which will showcase the athletes, events and activities that are driving action sports in Southern Africa. OSP will also serve as FUEL TV’s commercial team in the region and have established FUEL TV’s office in Cape Town.
“FUEL TV has always been a great distribution partner for us with ULT.X and this opportunity to expand our relationship comes at the perfect time for action sports in Southern Africa” said Museler in commenting on the announcement. “We are witnessing explosive growth in participation and interest in action sports, and we’re stoked to have an opportunity to share what’s happening in Africa with the world.”
About FUEL TV
Founded in 2003, FUEL TV is the global home of action sports on television. Available in more than 100 countries around the world, FUEL TV is the only channel focused exclusively on the sports, culture and lifestyles of Surfing, Skateboarding, Snowboarding, Free Skiing, BMX and MTB, and the art, music and fashion that define them. With a strong presence on traditional pay television platforms, FUEL TV is also available as a Free Advertising-supported Streaming Television (FAsST) channel in key territories, and as a global premium Subscription Video-on- Demand (SVOD) service called FUEL TV+ . Headquartered in Lisbon, Portugal, FUEL TV has offices in Los Angeles, Miami, São Paulo, Beijing, Cape Town and Melbourne. For more visit www.fuel.tv
About Old School Productions
Based in Cape Town, South Africa, Old School Productions is a full-service lifestyle event company specializing in Action & Alternative sports. Established in 2006 with the aim of bringing something different to the Southern African market, OSP has deep relationships, unparalleled experience, and the ability to bring global best practices to one of the most important regions for action sports in the world.
