GoPro Inc. September 2018 investor relations presentation is out.
Q2 2018 Highlights
#1 Action camera brand in N.A., Europe and Asia
#1 selling camera of any type for 18 quarters in a row
97% of the action camera category
48% spherical camera share
160K active paying plus subscribers, up 9%
36M+ social followers across all platforms
Q2 2018 Priorities
- Strengthen our analytics and understanding of customer behavior to enable better business planning
- Increase our investment in marketing to grow our brand and attract new customers globally
- Launch products that broaden GoPro’s appeal at all price points, with greater emphasis on new customers
- Focus on our ecosystem of camera, app and cloud experiences
- Expand the value proposition of our subscription offerings to attract new customers and engage our global user base
- Attract, engage and retain top talent
See the full presentation here.
