GROM®, the leading youth-only active apparel brand is introducing backpacks to their line-up of high quality youth apparel. GROM® CEO Mike Madlener, who has grown the brand since 2015, has a lengthy history in the pack and bag industry having worked for 16 years at Dakine. GROM® Creative Director Patrick Reeves also shares that experience, having worked at Dakine for 14 years. “We felt there was a very strong opportunity for GROM® in packs. We have the perfect name and incredible access to supply chain with years long relationships that have made it possible to bring in extremely well designed and high quality packs at very affordable prices,” says Madlener. Reeves added, “to start, our focus was on highly functional yet simply styled school and skate packs. We will expand the line by mid 2023 with additional functional options for kids of all ages.” Madlener continued, “the response has been amazing, I think the timing is right for us to keep adding new and unique GROM® styled products to the market place. We spend every waking hour thinking of ways to keep the ‘special’ in ‘specialty retail’.”
About: GROM® is the first “youth-only” action sports brand. Located in Oceanside CA., GROM® continues to provide a needed and unique platform to celebrate and recognize youth in sports and the high level of current youth talent. GROM® is always innovating and providing specialized products to support youth in action sports. To learn more about GROM® please visit www.gromusa.com
